ArrowPoint Enables New Content Provisioning to Proactively Deliver High-Demand Content to Web Users.WESTFORD, Mass.--(BUSINESS WIRE)--Sept. 27, 1999-- Industry's first Web switches enable service-tailored content provisioning anywhere in service providers' networks via reverse-proxy caching ArrowPoint Communications, Inc., the pioneer of Web switching Using a Web switch to route Web traffic to the server that can process it most efficiently. See Web switch. technology that optimizes Web response times and content availability, today announced support for reverse proxy cache Also known as a "server accelerator," it is a cache server that resides at the Web site or ISP rather than at the user's site. All Web pages sent back to the browser move through and are stored on the reverse proxy cache. (RPC (Remote Procedure Call) A programming interface that allows one program to use the services of another program in a remote machine. The calling program sends a message and data to the remote program, which is executed, and results are passed back to the calling ) switching in its Content Smart(TM) Web switches. RPC switching for the first time permits service providers to build new, advanced services including service-tailored content provisioning and flash crowd insurance. Service-tailored content provisioning allows service providers deploying ArrowPoint's switches to offer high-end customers the ability to proactively move selected, high-demand content closer to users for faster and more reliable Web performance. Load balancing The fine tuning of a computer system, network or disk subsystem in order to more evenly distribute the data and/or processing across available resources. For example, in clustering, load balancing might distribute the incoming transactions evenly to all servers, or it might redirect them content requests among RPCs, combined with intelligent cache bypass for non-cacheable content Dynamic information that changes regularly or for each user request and serves no purpose if it were cached. Web pages that return the results of a search are non-cacheable, because their contents are unique almost all the time. Contrast with cacheable content. See Web switch. , makes ArrowPoint Web switches the only means of preventing RPC content overlap, enabling unlimited scalability for clustered caches. This new feature, along with support for both proxy and transparent caching, allows ArrowPoint to deliver the most comprehensive value-added services for all forms of caching used today. When used with RPCs, ArrowPoint's Web switches provide unmatched flexibility and control in managing distributed customer content, optimizing site selection, replicating content and leveraging cache resources. This creates a variety of new service opportunities for today's high-value service providers. Conventional caching is "browser-driven," meaning content from anywhere on the Web is cached based on user HTTP HTTP in full HyperText Transfer Protocol Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol. requests, preventing service providers and their customers from controlling and optimizing cache infrastructure specifically for their own high-priority content. With Web switches as front-ends, RPCs permit service providers and their customers to proactively "force" their own high-demand content onto caches located anywhere in their network, delivering better response for target users. The only means of load balancing reverse proxy caches, ArrowPoint's switches allow service providers to use RPCs in a distributed configuration to selectively replicate high-demand content, improving Web response times and generating incremental hosting revenue for every remote instance of content. Using this service, a news site could populate its RPCs with news information on a high-profile event, such as the Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. , ensuring this content is closer and thus more readily available to users. This focused use of cache resources also yields more efficient cache and server utilization. ArrowPoint's RPC switching also enables these caches to be populated dynamically in response to real-time events such as a hurricane or the Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song) Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2] fashion Webcast, providing the industry's first Web switching for flash crowd insurance. "1999 is giving us a remarkable number of innovative solutions for accelerating access to Web content" said Peter Christy, vice president and principal analyst of the Internet Research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. Group (Los Altos Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , CA). "These content delivery solutions all are based on moving copies of content out toward the consumer, and developing means of directing requests for that content to the optimal copy. ArrowPoint's Web switches perform high-speed, content aware switching offering unique and valuable functionality as part of these solutions." ArrowPoint's content intelligence outstrips conventional switch technology When combined with ArrowPoint's unique network address translation (NAT (Network Address Translation) An IETF standard that allows an organization to present itself to the Internet with far fewer IP addresses than there are nodes on its internal network. ) peering, RPC switching makes ArrowPoint's CS-100 and CS-800 Content Smart Web switches the industry's only switches capable of bypassing RPCs for the estimated 45 percent of all Web content that is non-cacheable. Going directly to the "origin" Web server for this content and bypassing the cache boosts cache performance nearly 400 percent, enabling Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. companies and service providers to deploy faster, more efficient distributed Web sites than is possible with conventional caching or distributed Web servers alone. Conventional switches can't deliver this resource efficiency or performance scalability because unlike ArrowPoint switches, they can't select the best cache based on URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . Competitor's switches create unnecessary content overlap, can't load balance RPCs, and can't identify dynamic content to bypass caches for it. Through their unique intelligence to make switching decisions based on URL and cookies, ArrowPoint's Content Smart Web switches learn where specific content resides, either locally or remotely, and dynamically select the best RPC or Web server for client requests at that moment, avoiding busy or overloaded sites. "Real performance gains depend on caching the right content to the optimal location at the right time, and using caching resources efficiently by bypassing the cache for dynamic content," said ArrowPoint president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Cheng Wu. "High-end Web hosting companies and ISPs will be able to offer new services based on improved Web site performance, including faster content delivery and the ability to maximize caching resources and network bandwidth to a degree unprecedented in the industry." Availability and pricing RPC switching is available on ArrowPoint's CS-100 and CS-800 Content Smart Web switches in Version 3.0 as a standard feature. Pricing starts at $17,995 for the CS-100 Content Smart Web switch. About ArrowPoint ArrowPoint Communications has pioneered Web switching, the next generation networking Next Generation Networking (NGN) is a broad term to describe some key architectural evolutions in telecommunication core and access networks that will be deployed over the next 5-10 years. technology that optimizes Web response times and reliability for a consistently positive user experience. ArrowPoint's products are used in a broad range of applications, including electronic commerce, Web publishing, Web caching and value-added Web hosting services. For more information, call 978.692.5875 or visit the company Web site at www.arrowpoint.com. |
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