Arrow and Convergence Promotions Launch Embedded-Developer.com to Simplify Online ARM Processor-based Designs.

SAN JOSE, Calif. -- Arrow Electronics Components, a North American Components (NAC) division of Arrow Electronics, Inc. (NYSE: ARW), and Convergence Promotions, a provider of ARM processor-based tools and services information, today announced a partnership and the launch of Embedded-Developer.com (http://embedded-developer.com), the electronics industry's first one-stop website for ARM processor-based solutions.

The online resource simplifies the design process for engineers searching for ARM processor and tools solutions from major manufacturers by providing information and allowing them to evaluate and buy processors and embedded tools.

Convergence Promotions' database of ARM cores and tools coupled with Arrow's sales, distribution and support capabilities, fuel Embedded-Developer.com's content to take engineers from discovery to sales and post-sales support. Previously, developers looking for ARM processor-based solutions had to access information from disparate distributor and manufacturer websites. As an aggregate resource, Embedded-Developer.com makes it easier to find and compare ARM processors and development tools and provides additional resources for the design process.

"Embedded-Developer.com is a natural extension of the enhanced value Arrow provides for design engineers," said David West, vice president of market development for Arrow NAC Supplier Services Group. "Combining Convergence Promotions' industry-leading ARM content with Arrow's e-commerce engines provides a valuable portal to meet designer's needs from concept through production."

At Embedded-Developer.com, ARM design engineers have access to innovative programs, services and information including:

--Technical services and design expertise including Arrow Consulting and Engineering Services (ACES), supply chain solutions, and Connectivity Dashboard

--Database of ARM core and tools information based on Convergence Promotions' ARM Developers' Catalog, ARM Information Quarterly, Arrow's library of data sheets, and Resource magazine

--Classes and tutorials from the ARM Developers' Conference and other sources

--Devices from Arrow's line card

"Embedded-Developer.com is designed for the engineer with a job to do -- quickly," said Glenn ImObersteg, CEO of Convergence Promotions. "This site is going to dramatically increase designers' productivity in ARM processor-based designs, helping them meet short time-to-market demands."

The ARM architecture is the most widely used 16-/32-bit embedded RISC solution in the world. The open architecture for microprocessors provide superior MIPS (million instructions per second) per watt and unparalleled levels of compatibility and design reusability for embedded products such as automotive powertrain systems, smart cards and standard microcontrollers.

About the North American Components group of Arrow Electronics

The North American Components (NAC) group of Arrow Electronics, Inc. is a leading provider of semiconductors and passive, electromechanical, and connector products, services, and supply chain solutions tailored to serve distinct customer segments with dedicated sales teams. Three primary, customer-focused NAC groups serve these market segments: The Arrow/Zeus Electronics Group targets the aerospace and military markets; the Arrow Electronics Components Group serves local OEM and contract manufacturing customers; and the Arrow Alliance Group focuses on large customers with complex needs.

Arrow Electronics, Inc. is a major global provider of products, services, and solutions to industrial and commercial users of electronic components and computer products.

About Convergence Promotions

Convergence Promotions is the premier provider of alliance and partner programs in the embedded, handheld and wireless industries. For over a decade, the principals of Convergence Promotions have designed and managed premier partner programs and alliances for over a dozen of the world's largest semiconductor companies. Its programs also manifest themselves into promotions such as magazines, websites, CDs, newsletters and other media. Knowledge of the Embedded Industry together with marketing and publishing experience make the company uniquely qualified to put programs together that get results.