Arrow Exterminators Profits and Customer Satisfaction Soar Thanks to New Termite Treatment.

Business Editors

PHILADELPHIA--(BUSINESS WIRE)--May 30, 2003

As companies throughout the country struggle to regain their economic momentum, Atlanta-based Arrow Exterminators(R) continues to enjoy a booming bottom line.

Their unlikely secret? Termites, and the leading professionally applied termiticide treatment on the market, Termidor(R).

Ranked 12th in the nation among pest control operators by Pest Control Technology Magazine, Arrow Exterminators owes about 60 percent of their revenues to termite related work through their 41 offices in 5 states. But while exorbitant repair costs and ineffective treatment products forced many of its competitors to drop out of the termite business years ago, Arrow was securing its future.

In 2000, based on the outstanding performance of the Termidor liquid treatment that provides 100% control of termites in 3 months or less, Arrow's Alpharetta, GA office made the switch exclusively to Termidor for their liquid termite treatments. Since then, the branch has watched its repair costs decline 25 percent, with revenues rising 267 percent.

"25 percent ...that's a huge number, a savings of about $200,000 from a $5 million branch," says John Millican, Claims Director for Arrow Exterminators. Adds Rick Bell, VP of Arrow Technical Services, "With Termidor, we actually have guys going out to houses feeling like they're able to win again."

The trend is catching on throughout the organization as well, with Arrow's 12 largest branches reducing repair claims by 15% in the 2002 fiscal year, saving almost a half a million dollars.

The dramatic decrease in repairs has no doubt impressed clients, and the good news is spreading: On May 22, 2003, Arrow announced that it had received its 2nd consecutive Consumers' Choice Award for excellence in Customer Satisfaction in Atlanta, GA.

The BASF Agricultural Products business in North America, Specialty Products Department, markets a wide range of innovative products and active ingredients for the forestry, turf, ornamental, pest control, and vegetation management markets. Its headquarters are in Research Triangle Park, N.C. It is a unit of the BASF Global Agricultural Products Division located in Mount Olive, N.J.

The BASF Specialty Products Department can also be found on the Internet at www.pestcontrolfacts.com.

Always read and follow label directions.

Termidor, Subterfuge and Phantom are registered trademarks of BASF Corporation.

Termidor is the world's most effective termiticide/insecticide, eliminating 100 percent of termites in three months or less. Termidor has consistently shown exceptional results in more than 800,000 homes treated throughout the United States since its launch in March 2000. Only Termidor-certified professionals are authorized to purchase and use Termidor.

For more information, call 1-877-TERMIDOR, or visit online at www.TermidorHome.com.