Arrow Electronics Launches Most Powerful Version of Lead Management Tool for Sun iForce Partners.
ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sept. 4, 2003
Vortex 3.0 Provides Access to 30,000 End User Names While Saving
iForce Partners Significant Money on Each Campaign
The MOCA Division of Arrow Electronics, Inc. (NYSE: ARW), a leading Sun Microsystems, Inc. channel development provider, today unveiled the third generation of its highly successful sales and marketing management tool designed exclusively for Arrow's iForce Partners: Vortex.
The MOCA Division has worked closely with global targeted marketing leader Harte-Hanks, Inc. on the development, refinement, and customization of its premier sales and demand generation tool. Initially developed by the MOCA Division in 1999 to help resellers track leads generated by tailored marketing campaigns, Vortex is now renowned among resellers as a critical marketing tool that differentiates the MOCA Division from other channel partners. Between 1999 and 2002 alone, the MOCA Division invested $600,000 in Vortex on behalf of its reseller community.
The newest version of Vortex has been extensively enhanced to allow customers to reuse leads that had been purchased from Harte-Hanks for previous marketing programs going back to 2001, whereas in the past, customers paid a fee each time they accessed end user information. Because the MOCA Division pays the cost of keeping the Harte-Hanks data licensed and refreshed every quarter, customers now only pay once to purchase new end user information.
This cost savings will add up considerably for resellers since, with past versions of Vortex, it cost between two and three dollars to re-license each end user contact. The majority of lists typically have at least 1,000 end user contacts.
With Vortex 3.0, iForce Partners who purchase Sun products from Arrow can use the robust query tool to determine which prospects from previous campaigns might be appropriate for new marketing programs, honing in on the multitude of opportunities available within each prospect and ultimately leading to a deeper, more targeted relationship over time.
"Our resellers are making an important investment when they purchase end user lists through us," said Rich Severa, president, MOCA Division. "With Vortex 3.0, we're maximizing that investment by giving our resellers the ability to create focused one-to-one marketing campaigns that re-target the ideal candidates in previously purchased lists for each new set of criteria. More highly focused campaigns, we believe, will lead to more closed business."
About the North American Computer Products group of Arrow Electronics
The North American Computer Products group of Arrow Electronics, Inc.(NYSE: ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM customers in North America. Based in Englewood, Colo., the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA, Enterprise Storage Solutions) and OEM Computing Solutions, which serves complex and industrial OEM customers. Visit us at www.arrownacp.com.
Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.
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|Date:||Sep 4, 2003|
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