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Arrow Electronics Introduces ProSeed to Help New Network Appliance Solution Providers Sell More Effectively, Faster.


ENGLEWOOD, Colo. -- Enterprise Storage Solutions, a division of the North American North American

named after North America.


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see North American blastomycosis.

North American cattle tick
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 Computer Products group of Arrow Electronics, Inc. (NYSE NYSE

See: New York Stock Exchange
: ARW ARW Air Refueling Wing
ARW Advanced Research Workshop
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ARW American Revolutionary War
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), has introduced ProSeed, a seed-funding program designed to provide additional sales and marketing resources to select Network Appliance resellers. The ProSeed Program aims to help new resellers become effective channel partners with NetApp(R) at an accelerated rate for faster time to revenue with NetApp enterprise storage solutions.

Arrow's ProSeed Program provides funding for select NetApp resellers to invest in either product and solution training or demand generation marketing initiatives for NetApp storage solutions. By providing this financial support, Arrow is giving its NetApp resellers access to resources that should enhance their sales effectiveness and increase the likelihood for long-term success.

"We were one of the first resellers to participate in this program and have found the additional resources to be extremely helpful in getting our sales efforts for NetApp off the ground quickly," said Michael Lewis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , eLinear Solutions (AMEX AMEX

See: American Stock Exchange
:ELU ELU Environmental Load Unit
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). "We chose to invest our seed money in demand generation marketing initiatives which resulted in increased sales leads that ultimately helped us to close more deals faster."

In order to be eligible for the ProSeed program, resellers must not have had any prior experience selling NetApp and must have joined the NetApp VIP Program within the past six months. In addition, participants must use the ProSeed funds within six months of being selected, have an approved marketing plan, and submit names and deadlines of staff who will obtain NetApp educational training and certification. NetApp resellers that meet these criteria may contact their Arrow sales representative if they are interested in being considered for the ProSeed Program.

"Arrow provides an opportunity for our newest NetApp resellers to hit the ground running and realize selling success faster," said Lance Sedlak, director of marketing, Arrow Electronics. "ProSeed is one example of our investment in the education and training of new NetApp resellers that helps them achieve early results."

About the North American Computer Products group of Arrow Electronics

The North American Computer Products group of Arrow Electronics, Inc. (NYSE: ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers in North America. Based in Englewood, CO, the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM SBM - Solution Based Modelling , MOCA MOCA Museum of Contemporary Art
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, Enterprise Storage Solutions) and OEM Computing Solutions, which serves industrial OEMs and intellectual property-based companies. Visit all of our divisions at www.arrownacp.com.

Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 22, 2005
Words:439
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