Arrow Electronics Emphasizes Marketing Savvy for Executives Goes a Long Way in Achieving Business Growth.

INDIANAPOLIS -- The Support Net Division of Arrow Electronics, Inc. (NYSE: ARW), one of the largest value-added distributors of IBM enterprise products and integration services, is providing an executive-level marketing strategy session for solution providers attending May Days, its Ninth Annual IBM Business Partner Conference that is being held this week in Indianapolis.

A unique offering in regard to traditional distributor-led education and training, this strategic marketing development session for C-level executives of Business Partner organizations will focus on the five best practices for marketing in complex enterprise technology environments. During the session, marketing best practices will be reviewed and individual consulting sessions will be offered to assist Business Partners with the tactical implementation of best practices to increase sales opportunities. In addition, executives will gain practical advice on marketing do's and don'ts, how to invest marketing dollars to most efficiently reach business goals, and how to avoid spending time and money on ineffective marketing tactics.

"In addition to providing sales training and certification opportunities, we are providing executive-level marketing education for our Business Partners to help them realize greater sales potential and grow their business," said Eric Williams, executive vice president, Support Net Division. "Sales and marketing efforts should be aligned to ensure all executive and field sales efforts contribute to achieving common business goals. In an increasingly competitive marketplace, this dual effort is critical for success."

Arrow has developed this C-level marketing session to provide further value-add at all levels of its Business Partners' organizations. The marketing session will be held on Wednesday, May 11, and will be led by Circa 65, a Denver-based channel marketing agency.

Arrow will also be conducting a more tactical marketing session at May Days 2005. This session is designed as follow up to reinforce market driving opportunities that were presented to Arrow's IBM Business Partners at a session held in Indianapolis in November 2004 that introduced the key elements of creating a model for successful marketing. More than 25 individuals representing 20 IBM reseller companies attended that session.

About the North American Computer Products group of Arrow

Electronics

The North American Computer Products group of Arrow Electronics, Inc. (NYSE: ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM customers in North America. Based in Englewood, Colo., the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA, Enterprise Storage Solutions) and OEM Computing Solutions, which serves industrial OEMs and intellectual property-based companies. Visit all of our divisions at www.arrownacp.com.

Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.