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Arrow Electronics Announces Distribution Agreement with New Player in SMB Storage Market.


ENGLEWOOD, Colo. -- Enterprise Storage Solutions, a division of the North American North American

named after North America.


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see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Computer Products group of Arrow Electronics Arrow Electronics NYSE: ARW is a Fortune 500 company headquartered in Melville, New York. This company specializes in products and services of electronic components and computer products. , Inc. (NYSE NYSE

See: New York Stock Exchange
: ARW ARW Air Refueling Wing
ARW Advanced Research Workshop
ARW Associated Resume Writers
ARW Army Ranger Wing (Irish Special Forces)
ARW American Revolutionary War
ARW Angle Random Walk
ARW Aeroelastic Research Wing
) announced today that it is the sole North American distribution agent for Crosswalk, Inc., a new company bringing storage solutions to the mid-market.

Crosswalk's initial offering, Crosswalk Storage Manager, helps organizations with five to 200 servers to improve application performance and boost the efficiency of their storage operations. The product is designed to give IT directors in these medium-sized businesses an alternative to the time-consuming inaccuracies of a manual approach and the complexity and high cost of an enterprise-focused solution.

"The Storage Manager solution fits a need in markets aligned with our partners' customers, and they will be eager to know more about a new product that will serve their yet unmet storage needs," said Lance Sedlak, director of marketing, Enterprise Storage, Arrow Electronics.

Crosswalk, which opened its doors for business in October, evaluated several distributors before deciding to enter the marketplace with the help of Arrow Enterprise Storage Solutions.

"We chose Arrow because we found its people to be the easiest to work with and the most proactive in laying out a go-to-market strategy," said John LoPorto, vice president of sales at Crosswalk.

At the heart of Arrow's go-to-market strategy are strong relationships with many of the top storage resellers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  -- a vital factor in enabling a new supplier such as Crosswalk to penetrate the end-user marketplace.

LoPorto also cited Arrow's extensive reach into both the HP and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  reseller channels. "These are two subsets of the VAR community that we have targeted aggressively as Crosswalk's products complement the solutions available from HP and IBM," said LoPorto.

Another example of Arrow's proactive approach is a webinar scheduled for 11 a.m. ET on Thursday, Nov. 18. Sponsored by Crosswalk and Arrow's Support Net Division, this event will demonstrate Storage Manager's capabilities to Arrow's IBM Business Partner community. The webinar will be conducted from an Arrow Universal Enterprise Solution Lab which will be set up to closely replicate an end-user IT environment.

IBM Business Partners interested in attending the webinar may reserve a spot by emailing the participant's name, email address and company name to Beth Linhart at blinhart@supnet.com by Tuesday, Nov. 16.

About the North American Computer Products group of Arrow

Electronics

The North American Computer Products group of Arrow Electronics, Inc. is a leading distributor of enterprise and embedded computing systems to resellers and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers in North America. Based in Englewood, Colo., the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM SBM - Solution Based Modelling , MOCA MOCA Museum of Contemporary Art
MOCA Multimedia over Coax
MoCA Museum of Chinese in the Americas
MOCA Minnesota Ovarian Cancer Alliance
MOCA Montezuma Castle National Monument (US National Park Service) 
, Enterprise Storage Solutions) and OEM Computing Solutions, which serve industrial OEMs and intellectual property-based companies. Visit all of our divisions at www.arrownacp.com.

Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.

About Crosswalk, Inc.

Crosswalk unifies storage management and information access across mid-tier storage networks, providing a dramatically simpler and more powerful way to use and protect information assets in open systems environments. Crosswalk Storage Manager is the first software suite to give network administrators in mid-sized companies a simple, powerful and open way to visualize and manage the entire heterogeneous storage environment. Founded in 2004 by Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jack McDonnell, the Crosswalk team includes veterans from McDATA, Cisco, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Veritas, Sun Microsystems and other leading technology companies. For more information, visit www.crosswalkinc.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 16, 2004
Words:580
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