Arrow Electronics' Support Net Division Opens Resellers' Eyes to New E-Opportunities.Business Editors/High-Tech Writers INDIANAPOLIS--(BUSINESS WIRE)--Oct. 21, 2002 The Support Net Division of Arrow Electronics, Inc. (NYSE NYSE See: New York Stock Exchange :ARW ARW Air Refueling Wing ARW Advanced Research Workshop ARW Associated Resume Writers ARW Army Ranger Wing (Irish Special Forces) ARW American Revolutionary War ARW Angle Random Walk ARW Aeroelastic Research Wing ), one of the largest value-added distributors of IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) enterprise products and integration services, today announced the successful completion and implementation of a cooperative marketing agreement with IBM and eOne Group, a vertically focused ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. . The marketing agreement, created to help Support Net resellers discover incremental IBM-centric opportunities through retail-oriented CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and eCommerce applications, recently promoted a unique implementation by Support Net reseller Levi, Ray & Shoup, Springfield, IL. By combining eOne Group's eOneCommerce application with the IBM eServer iSeries offering on a Linux platform, Levi, Ray & Shoup assisted in the implementation of a successful eCommerce package for major zipper manufacturer YKK YKK Yoshida Kogyo Kabushikikaisha (Japanese: Yoshida Company Limited, manufacturer of zippers, etc.) (U.S.A.). In the YKK implementation, IBM's eServer iSeries offering on a Linux platform was selected because of Linux's growing popularity in online retail POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale environments and its expanding credibility for web-serving applications. Additionally, an open source code like that of Linux offers the customer flexibility, along with a low-cost solution. The Support Net Division promoted the success of this implementation through a series of emails, telemarketing activities, webinars and advertorials. According to the Support Net Division, promoting the implementation will help other Support Net resellers create similar selling propositions within their own businesses. "Our first goal in this cooperative marketing agreement is to help our reseller customers apply what they learn from the YKK example in their own businesses, creating a unique selling proposition The Unique Selling Proposition (also Unique Selling Point) is the marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. of their own," said Eric Williams, executive vice president, Support Net Division. "Support Net intends to create additional cooperative marketing agreements like this one in other vertical market segments to assist resellers in uncovering new eBusiness opportunities in every area possible." As part of its effort to get the word out about the YKK solution, as well as the feasibility of using Linux in a mission-critical business environment, the Support Net Division hosted two webinars in September, where more than 25 resellers and consultants, along with 45 end-users, were in attendance. About the North American Computer Products group of Arrow Electronics The North American Computer Products group of Arrow Electronics, Inc. (NYSE:ARW) is a leading distributor of enterprise and embedded computing systems to reseller and OEM customers in North America. Based in Englewood, Colo., the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA MOCA Museum of Contemporary Art MOCA Multimedia over Coax MoCA Museum of Chinese in the Americas MOCA Minnesota Ovarian Cancer Alliance MOCA Montezuma Castle National Monument (US National Park Service) , Enterprise Storage Solutions) and the Arrow/Wyle Division, which serves industrial OEM customers. Visit us at www.arrownacp.com. Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry. |
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