Arrow Electronics' Partner ProfitCenter Helps HP Resellers Drive Revenue and Leverage PartnerONE Benefits.

ENGLEWOOD, Colo. -- The SBM Division of Arrow Electronics, Inc. (NYSE: ARW), one of the largest value-added distributors of HP enterprise products and integration services, today announced the creation of the Arrow Partner ProfitCenter, a set of tools and resources designed to help Arrow's reseller partners drive revenue, earn certifications and take advantage of the many benefits available through the HP PartnerONE program.

Arrow's Partner ProfitCenter will focus on delivering value to resellers in four key areas: demand, competency, supply and compensation. To address demand, Arrow will continually educate its partners on how they can take advantage of existing PartnerONE demand tools in addition to new programs from Arrow. For example, Arrow will soon launch a comprehensive program entitled "Blade Center of Excellence," which will provide resellers with HP BladeSystem demonstration capabilities and a lead generation campaign to drive blade solution sales.

Further, Arrow will accelerate the adoption of new products and technologies by offering its partners ongoing training and certification opportunities. The Partner ProfitCenter will offer intensive training events such as the extremely popular PowerTrack, expand the number of tools and sessions available through its Atlanta-based training facility and continue to aggressively help each of its partners earn and manage their HP certifications.

In the area of compensation, the Partner ProfitCenter will give HP resellers access to Arrow's proprietary compensation tool, designed to help them estimate the expected PartnerONE benefits on each and every deal. Arrow's tool ensures every rebate or discount is included in the quote and enables resellers to be more aggressive in their pricing.

"Since the inception of PartnerONE, we have been committed to educating our partners on the many benefits it offers. This year, with the creation of the Arrow Partner ProfitCenter, we are taking our commitment to the next level," said Michael Haley, vice president, SBM Division. "Via the Partner ProfitCenter, Arrow continues its role as a one-stop shop for all our partners' needs and again demonstrates we are as invested in their success as they are."

To achieve the objectives of the Partner ProfitCenter, Arrow has formed a cross-functional team dedicated to each of the program's four key areas. This, along with a newly created 800 number, will ensure Arrow's partners will understand and reap the full benefits of the PartnerONE program.

"PartnerONE is one of the richest, most comprehensive partner programs in the industry," said Dave Pansen, vice president of distribution, Solution Partners Organization, HP. "As of today, distributors like Arrow will play an even more pivotal role in the program, facilitating the flow of information between HP and our channel partners. Arrow's Partner ProfitCenter will clearly benefit our channel partners, providing them with guidance on how to access and utilize all PartnerONE business development tools and as a result, help improve their profit and competitive positioning for sales of HP products and services."

About the North American Computer Products group of Arrow Electronics

The North American Computer Products group of Arrow Electronics, Inc. (NYSE: ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM customers in North America. Based in Englewood, CO, the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA, Enterprise Storage Solutions) and OEM Computing Solutions, which serves complex and industrial OEM customers. Visit us at www.arrownacp.com.

Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.