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Arrow ECS' HP Reseller Activation Program Drives Revenue for Participants.


ENGLEWOOD, Colo. -- The HP Group of Arrow Enterprise Computing Solutions (ECS See eComStation. ), the global business group of Arrow Electronics, Inc. (NYSE NYSE

See: New York Stock Exchange
:ARW ARW Air Refueling Wing
ARW Advanced Research Workshop
ARW Associated Resume Writers
ARW Army Ranger Wing (Irish Special Forces)
ARW American Revolutionary War
ARW Angle Random Walk
ARW Aeroelastic Research Wing
), today announced PowerStart, its program for helping new HP solution providers quickly "ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
" on HP products and services, has helped generate millions of dollars in incremental revenue for its participants in the past year.

In 2005, 26 Arrow ECS partners participated in PowerStart, and as a result, 25 percent have seen their HP sales exceed one million dollars. For example, TSA TSA

See tax-sheltered annuity (TSA).
, winner of a PowerStart Performance Award from the HP Group of Arrow ECS, put the product knowledge and support it received from PowerStart to work quickly and saw its HP revenues quadruple in 2005.

"Thanks to PowerStart, we quickly improved our turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time.  on quotes, earned critical certifications and received leads on several potential customers, all of which helped us rapidly grow our HP business," said Bill Smith, owner of TSA. "Arrow excels in innovating ways to shorten the sales cycle of new partners, and most importantly, it provides these opportunities proactively, without us having to ask."

Through PowerStart, Arrow ECS provides its HP reseller partners with business planning, configuration and sales tool training and rebates for certification and customizable marketing activities. Each participating reseller must work with Arrow ECS to create a go-to-market plan detailing its goals and strategy for selling HP enterprise solutions.

Program elements include:

--PowerStart Sales Tools Training Class, a multi-day training class focused on configuring, pricing and ordering HP solutions

--Marketing Tools, such as direct mail, to help communicate each solution providers' ability to deliver HP enterprise solutions

--Networking Events, engagement activities with HP to further facilitate sales opportunities

--Rebates on HP-instructed training classes

"The positive impact of the PowerStart program since its inception more than three years ago has been remarkable, and continues to grow year after year," said Michael Haley, vice president, HP Group, Arrow ECS. "Arrow's ongoing focus is all about driving revenue for our customers, and the PowerStart program is clearly achieving the desired results."

Throughout 2006, the Arrow ECS PowerStart Sales Tools Training Class will be enhanced to cover the many benefits available through the HP PartnerONE program.

About Arrow ECS

Arrow ECS is the global business group of Arrow Electronics, Inc. (NYSE:ARW) that provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors (ISVs). Based in Englewood, Colo., Arrow ECS connects its customers to an exclusive network of the world's foremost technology suppliers, including HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sun Microsystems, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , NetApp, HDS (Hitachi Data Systems, Santa Clara, CA, www.hds.com) A leading provider of high-end storage hardware, software and services. Part of the Information Systems & Telecommunications Division of Hitachi Ltd. , and other leading storage networking, software, and security suppliers. Arrow Electronics reported $2.7 billion in worldwide computer products sales in 2005. Visit us at www.arrowecs.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 23, 2006
Words:452
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