Array Microsystems Names New Sales and Marketing Team; Industry Veterans Bolster Company's Efforts in the PC Market.LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--Oct. 15, 1996--Array Microsystems Inc., a supplier of semiconductor devices for advanced PC video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. solutions, today announced the appointment of three PC semiconductor industry veterans to head the company's sales and marketing efforts. Matt Ready was named vice president of sales, Roger Westberg was named as the company's new vice president of marketing, and Dan Carlson was named director of sales. Together, the three executives have more than 30 years of experience in the semiconductor industry. "As a first major step in our plan to penetrate the mainstream PC video market, we are adding Matt, Roger and Dan to our executive management team," said Dr. Surendar Magar, president and chief executive officer of Array Microsystems. "Their combined experience and success in the sales and marketing of high-volume multimedia chips to major PC OEMs makes them ideally suited to direct our aggressive efforts in launching our VIDEOFLOW chip set in the volume PC market segment." Matt Ready, 38, who has more than 15 years of experience in semiconductor sales, comes to Array from OPTi where he served most recently as vice president of sales. In this position, he successfully secured contracts with tier-one PC manufacturers, such as Compaq, Gateway 2000, Hewlett-Packard and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , growing the company's revenues from $20 million in 1990 to $165 million in 1995. He was also responsible for managing and overseeing the company's direct sales force, manufacturers representatives, tactical marketing group, and customer service organization. Prior to OPTi, Ready was co-founder and vice president of sales for Infinity Sales, a Southern California-based manufacturers representative for the high technology industry, and director of Southwest distribution sales for VLSI Technology. Ready holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in business from San Jose State University. Also joining Array Microsystems as director of sales is Dan Carlson, who most recently served as director of strategic account sales under Matt Ready at OPTi. Together, the team will lead Array's direct sales force and manufacturers representatives in penetrating major PC OEMs. Roger Westberg, 37, brings a wealth of marketing experience to Array Microsystems, having held numerous sales and marketing positions during 12 years of service at Analog Devices. Most recently, Westberg was director of marketing for the company's Video Telephony and Multimedia divisions. In this role, he successfully promoted several of ADI's product lines, developing new business with industry leaders such as Acer, Aztech, Diamond Multimedia, Packard Bell, Panasonic, Siemens Nixdorf, Sony, and Sun Microsystems. He also served as director of consumer decoder marketing for C-Cube Microsystems. There, he oversaw product definition and market development for the company's MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. decoders. Westberg earned a BSEE BSEE abbr. Bachelor of Science in Electrical Engineering degree from Thorildplan Technical in Stockholm, Sweden. Among other products, the new team's primary focus will be on the company's Personal Video Communications (PVC PVC: see polyvinyl chloride. PVC in full polyvinyl chloride Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide. ) reference design -- the first, all-in-one desktop video solution for the PC market. PVC enables a broad range of video compression applications including video e-mail, video conferencing, Internet video production and broadcast, video editing and authoring, and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). recording and playback -- all on a single, low-cost PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). add-in card. Array Microsystems is a supplier of advanced desktop video compression chips for the PC market. Array is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Los Gatos, Calif., with R&D and manufacturing facilities located in Colorado Springs, Colo. Its strategic partnership with Samsung Electronics Company Ltd., one of the leading producers of IC products in the world, includes joint product developments and silicon foundry capacity for the manufacture of its VIDEOFLOW(TM) products. For more information, please visit Array's homepage located at http://www.array.com. CONTACT: Array Microsystems, Inc. Roger Westberg, 408/399-1505 or Pacifico, Inc. Matthew Bell, 408/293-8600 |
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