Array Microsystems Appoints Larry Schuster Vice President of Worldwide Sales.Business Editors LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--Aug. 1, 2000 Array Microsystems Reinforces Expansion into Digital Video Market with Appointment of High Tech Sales Veteran Array Microsystems, a leading supplier of digital video solutions for enhanced video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. , surveillance and streaming, today announced the appointment of Larry Schuster, an accomplished high tech sales executive, to its management team. Schuster brings a wealth of sales skills as well as seasoned management experience to Array Microsystems. As Vice President of Worldwide Sales, Schuster's responsibilities will include all sales functions as the company continues to expand to meet growing market opportunities in broadband communications. "We are delighted to welcome Larry to our executive team," said Paul Smith, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Array Microsystems. "His proven experience in building market leading sales strategies, and his broad market experience, will be tremendous assets as we increase awareness of Array Microsystems as the leading supplier of high-quality broadband video solutions." Schuster brings more than 20 years of high technology sales and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a experience to this key position at Array Microsystems. Most recently, he served as Vice President of Worldwide Sales and Marketing for Ark Research (since acquired by LSI LSI: see integrated circuit. (Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI. Logic), where he launched this start-up company start-up company A new business. into the storage area network market. Prior to Ark Research, Mr. Schuster served as Vice President of Sales for Wyse Technology where he developed and implemented sales strategies to penetrate major OEMs and significantly increase sales revenue. While serving as Vice President of Sales and Marketing for LINK (a subsidiary of Wyse), his sales efforts turned this unprofitable division into Wyse's most profitable. Prior to Wyse, Mr. Schuster was a District Manager for TANDEM. He holds a BA in Psychology from Kean College, New Jersey. "This is an incredibly exciting time for digital video," said Schuster. "Array Microsystems offers the leading solutions in videoconferencing A real time video session between two or more users or between two or more locations. Although the first videoconferencing was done with traditional analog TV and satellites, inhouse room systems became popular in the early 1980s after Compression Labs pioneered digitized video systems , video surveillance and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and I'm looking forward to driving the company's continued growth in these exciting areas." About Array Microsystems Headquartered in Los Gatos, CA., Array Microsystems is a leading supplier of digital video solutions for enhanced video conferencing, surveillance and streaming. Array Microsystems leverages its proprietary VideoFLOW(tm) chipset A group of chips designed to work as a unit to perform a function. For example, a modem chipset contains all the primary circuits for transmitting and receiving. A PC chipset provides the electronic interfaces between all subsystems (see PC chipset for illustration). to offer products with best-in-class quality at competitive prices. For product and sales information contact: Array Microsystems at 987 University Ave., Suite No. 6, Los Gatos, CA. 95032; or visit the Array Microsystems website at www.array.com, Phone: (408) 399-1505 Fax: (408) 399-1506 Editor Note: Photos are available upon request. VideoFLOW is a registered trademark, and VideoONE is a trademark by Array Microsystems, Inc. All other products/services and trademarks mentioned in this article are the properties of their respective companies. Products and specifications are subject to change without notice. |
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