Printer Friendly
The Free Library
19,111,409 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Around the world with John Deere.


If you ask curator Larry Jonson whether the John Deere collection has a particular theme, he'll tell you it's a "potpourri." And he's proud of that quality, too. "You can see anything from primitive New Guinea New Guinea (gĭn`ē), island, c.342,000 sq mi (885,780 sq km), SW Pacific, N of Australia; the world's second largest island after Greenland.  artifacts artifacts

see specimen artifacts.
 to an English crewelwork crew·el·work  
n.
Needlework made with crewel.

Noun 1. crewelwork - embroidery done with loosely twisted worsted yarn
fancywork, embroidery - decorative needlework
 piece from 1625 to a Grant Wood painting," he says. In fact, you could say that diversity -- the theme of divergent cultures, concepts and ideas -- is the point of the collection.

That's no accident. Back in 1965, then chairman William Hewitt decided to start a collection that would harmonize with the architecture of the company's Moline, Ill., headquarters and that would enrich the employees' environment. But his aim wasn't just esthetics esthetics: see aesthetics. . If employees were exposed to different cultures through art, he reasoned, they might get a better handle on how cultural factors affect John Deere's businesses. With that in mind, Hewitt decided to buy pieces for the fledgling collection from countries in which the

company did business.

Today, it's still traditional for the company's chairman to choose new art acquisitions. The company also buys directly from artists and galleries, and it seeks out native talent by encouraging artists to submit samples of their work, such as slides, pamphlets and brochures, which it keeps on file. The collection currently totals about 1,500 pieces, of which 600 are considered "important" works by well-known artists. The media range from paintings, sculptures and collages to ancient artifacts Ancient Artifacts is D.I.'s first full-length studio album, which was released in 1985. Track listing
  1. "O.C. Life" (2:53)
  2. "Purgatory II" (2:23)
  3. "Stand Up" (2:11)
  4. "Eringzo" (2:05)
  5. "(I Hate) Surfin' in H.B.
 and textiles.

What do John Deere employees think about all this? According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Jonson, most really like the art collection and take a great deal of pride in their surroundings. Although they don't get to pick the art in their immediate environment, almost all of the pieces are out in the open and touchable. "The majority of them aren't national treasures For the 2004 film, see .

The idea of national treasure, like national epics and national anthems, is part of the language of Romantic nationalism, which arose in the late 18th century and 19th centuries.
," he explains. "We trust people to use their own judgment in experiencing the art."

But that doesn't mean there isn't room for some good-natured pranks. Jonson recalls one piece that was "always a lot of fun." The artist had mounted pieces of driftwood on a canvas and then painted them to look like insects, he explains. One day, Jonson found a can of Raid next to the work, and another time someone hung two strips of fly paper on it. Panic ensues when employees get wind that the piece might be coming soon to a floor near them. "We get notes from people begging us not to hang it in their vicinity," Jonson chuckles.

All jokes aside
For the Miss Nana album, see All Jokes Aside (album)

All Jokes Aside is a documentary about black comedians in Hollywood.
, John Deere takes its stewardship responsibilities very seriously. "We try in every way to take care of these works for future generations," Jonson explains. He even issues an annual "state-of-the-art" report, in which he apprises senior management of any problems, restoration or otherwise, relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the artwork. This conscientiousness is one reason John Deere stays out of the lending business. At one time, the company regularly lent its pride and joy, Grant Wood's "Fall Plowing," to various museums and exhibits. But globetrotting days are over. After the painting logged 35,000 miles, with 17 museum stopovers, "it was time to let it rest," Jonson says. Considering the scope and quality of the rest of the collection, you could certainly say it's resting in good company.
COPYRIGHT 1994 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Corporate Gallery: The John Deere Collection
Author:Ferling, Rhona L.
Publication:Financial Executive
Article Type:Cover Story
Date:Mar 1, 1994
Words:538
Previous Article:Getting your team on the same side.
Next Article:Lessons in courting overseas investors.
Topics:



Related Articles
Another shade of green for John Deere; company supports environment through Web site. (Ag Earth Stewards).

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles