Arnold tops New York powerhouses in Playskool review.BOSTON--(BUSINESS WIRE)--May 23, 1996--Arnold Communications Inc. was just named agency of record for Hasbro's Playskool account estimated to be worth $30MM. Arnold was invited along with eleven New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of agencies to participate in the review in March, and competed last week against finalist Saatchi & Saatchi, Grey Advertising, Griffin Bacal, and Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. Worldwide. "This win really highlights the fact that we can do great work for top national brands. Our Brand Essence approach allows us to create work that is as big, as creative, as smart, as the work of any agency in the country. Playskool is a perfect match for us, and we can't wait to get started on the work," says Ed Eskandarian, the agency's chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Ron Lawner, Arnold's chief creative officer, comments, "Our mission is to do great creative work and leading campaigns for top brands like VW, McDonald's, NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , Fleet, and now Playskool. Everyone worked really hard on this pitch and the win is a credit to the whole agency." This is Arnold's second big win of the month, as the agency was just chosen to handle NYNEX Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. Company's BigYellow account, the country's largest on-line shopping directory. Arnold Communications Inc. is New England's largest integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or company. Arnold serves such well-known organizations as Volkswagen, McDonalds, NYNEX, Fleet, Titleist, Stanley Tools, and Mobil Oil, BlueCross & BlueShield of Massachusetts. Fifteen of the agency's clients are no. 1 in their competitive categories. The agency has won numerous local and national awards for creative excellence and has grown from $50MM to over $425MM in the past five years. CONTACT: Arnold Communications Inc. Ed Eskandarian, 617/737-6444 |
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