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Arnold and Jackie Chan Ask Hong Kong Viewers to Help Them Stop Piracy; California Governor and Hong Kong Action Star Team Up to Protect Intellectual Property With New Public Service Announcement.


HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  -- California Governor Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ]  teamed with Hong Kong martial arts This is a list of martial arts, broken down by region and style. African martial arts
Eritrea
  • Testa
Nigeria
  • Dambe (Hausa Boxing)
South Africa
  • Nguni stick fighting
  • Rough and Tumble
Senegal
 star Jackie Chan today to take on the bad guys. The action duo unveiled a new 30-second public service announcement produced by the California Jobs Commission and the Hong Kong Intellectual Property Department.

The spot features Arnold and Jackie on a movie set racing motorcycles through a 100 mph computer-generated chase scene. "If this were the movies, we could stop the bad guys ourselves," says Jackie about counterfeiters, "But this is the real world, and we need your help," says Arnold.

The spot was written by Terminator 3 Director Jonathan Mostow (Terminator 3), advertising legend Lee Clow of TBWA\Chiat\Day, Jobs Commission director Mark Mosher A mosher is a person who is crossed between goth/punk/skater they have long hair and listen to music like slipknot and metal music. Some people call them headbangers. At certain music shows they have something called a mosh pit, basically its a fight pit with loads of people bashing each other.  and Hong Kong advertising agency Light In Motion.

The spot will air on Hong Kong state television for beginning tonight and run for two months. The Jobs Commission and Hong Kong IPD IPD Institut für Programmstrukturen und Datenorganisation
IPD Investment Property Databank (UK)
IPD Integrated Product Development
IPD Intellectual Property Department
IPD Invasive Pneumococcal Disease
IPD Implicit Price Deflator
 are in discussions with other networks to air the spot across Guangdong Province and other regions in mainland China.

The spot, which cost about $190,000 to produce, was shot September 16 on the Universal lot in Los Angeles.

Chiat production manager Richard O'Neill and producer Marshall Rawlings of Alturas Films reached out all over Hollywood to recruit an estimated $350,000 in volunteer help to finish the spot. Universal Studios contributed the soundstage and lighting. Elias contributed orchestration and sound design. Marc Langley of The Whitehouse contributed the editing. Company 3 transferred the spot from film to digital. Digital Domain and Riot contributed the post-production special effects work.

The Hong Kong IPD, a government agency in the Hong Kong Special Administrative Region A special administrative region may be:
People's Republic of China
  • Special administrative regions, present-day administrative divisions (as of 2006) set up by the People's Republic of China to administer Hong Kong (since 1997) and Macau (since 1999)
, secured free airtime on Hong Kong television for the spot.

The Jobs Commission (www.4cajobs.com) is a 501c4 nonprofit dedicated to promoting California as a place to invest, do business, visit and buy world-class products and services. Its board includes the Governor, his top economic advisor and leaders from California business, academia, labor and nonprofits.

NOTE TO EDITORS: There is a backward slash in the company name between TBWA TBWA Tampa Bay WorkForce Alliance (Florida)
TBWA The Big What Adventure
TBWA Texas Bottled Water Association
TBWA Tampa Bay Water Authority (Florida)
TBWA Tiny Bubbles With Attitude
, Chiat and Day. This symbol may not appear properly in some systems.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 18, 2005
Words:355
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