Arnold Worldwide Wins Best of Show at Hatch Awards; Agency Honored for Best Integrated Campaign.BOSTON -- Arnold Worldwide Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. , the Boston-based advertising agency, won "Best of Show" for the fourth consecutive year at last night's 45th annual Francis W. Hatch Awards in Boston. Arnold received the top award for its integrated marketing campaign for the launch of the Volkswagen A5 Jetta. The campaign, themed "All grown up. Sort of," was communicated through a variety of channels, including dry cleaning dry cleaning, process of cleaning fabrics without water. Special solvents and soaps are used so as not to harm fabrics and dyes that will not withstand the effects of ordinary soap and water. Dry cleaning began in France about the middle of the 19th cent. bags, a wooden puzzle, coloring books, a 6-minute short film that aired at Sundance Film Festival, alongside traditional TV, print and radio advertising. "We thrive on non-traditional ways of communicating our clients' brands," said Ron Lawner, Chairman and Chief Creative Officer for Arnold Worldwide. "We are thrilled to be recognized for this achievement among New England's advertising community." Along with the top award for Volkswagen, Arnold won 5 Golds, 26 Silvers, 38 Bronzes, 34 Merits, for a total of 103 awards for its TV, print and interactive work on American Legacy truth(R), Timberland, TAG, Celebrity, Royal Caribbean and Fidelity. Last year, Arnold won the top prize with a public service television ad "1200" for the American Legacy Foundation The American Legacy Foundation (ALF)[1][2][3] is a non-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. . The additional four Gold Bowls won by Arnold were: "Talons" newspaper, "Duvet" TV and the "Adult Activity Book," for Volkswagen and "8 seconds" radio spot for American Legacy Foundation's Crazyworld. The New England Ad Club hosted the awards program at the Avalon nightclub in Boston. About Arnold Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like American Legacy Foundation's truth(R), Royal Caribbean, and Jack Daniels. It has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY ANDY Andrew ANDY US Popular Abbreviation for Andrews AFB Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards. Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS HAVS Hand-Arm Vibration Syndrome , Euronext Paris: HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA). Arnold Worldwide represents one of the lead agencies in the system, with five fully integrated service offices in the U.S.: the Boston headquarters, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Washington D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 18 offices in 8 countries, which include the 5 full-service U.S. operations. |
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