Arnold Worldwide Buzz Marketing Expert to Present at First Ever Word of Mouth Marketing Summit.

BOSTON -- Jamie Tedford, who has recently been appointed SVP, Marketing and Media Innovations for Arnold Worldwide, will present a speech on Managing Word of Mouth Marketing at the Word of Mouth Marketing Association (WOMMA) Summit at the InterContinental Hotel Chicago on March 30, 2005. The conference will bring together the most influential leaders in the fields of viral, buzz, blogs, word of mouth, evangelism, grassroots, and other customer-centered marketing strategies.

"Word of Mouth Marketing is rapidly expanding and evolving as advertising is no longer confined to a 30 second unit on TV or a static page in a magazine," says Tedford. "I look forward to being part of this inaugural event and innovative association."

Tedford will be joined on a panel with Dave Evans, Strategy Director, Integration Services, GSD&M and Dan Buczaczer, VP Director, Starcom IP. Together, they will discuss how to integrate WOM across all types of marketing and communications and transcend word of mouth across various media platforms. Full information on the conference is available at http://www.womma.org/summit.

At Arnold, Tedford creates innovative ways to seed influential consumers with clients' products and services within channels such as videogames, DVR's, wireless devices, TV programming and films. He also oversees client sponsorship, experiential, partnership and word of mouth/buzz marketing for clients like Goodyear and Volkswagen. Most recently, Tedford oversaw distribution of Volkswagen's first short film, The Checkup, at the Sundance Film Festival, through Entertainment Weekly, and on the web, as well as conducted Nascar activation activities at the Daytona 500 for Goodyear.

ABOUT WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership. The association has more than 50 corporate members and more than 2,500 active participants in its email discussions. For more information on WOMMA or the Word of Mouth Marketing Summit, please visit http://www.womma.org/summit.

ABOUT ARNOLD

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with five full-service offices in the U.S.: the Boston headquarters, New York, Washington D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 17 offices in eight countries, which include the five full-service U.S. operations.

Named the second most awarded agency in the world by Creativity Magazine, Arnold Worldwide has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.