Arnold Public Relations Launches Arnold Capital Insight; Specialty Consulting Service to Provide a Wall Street Context to Arnold's Integrated Brand-Building.

Business Editors

BOSTON--(BUSINESS WIRE)--Jan. 14, 2002

Arnold Public Relations, a division of Arnold Worldwide, today announced a consulting service called, Arnold Capital Insight (ACI). The specialty service is a board-room-level capability to address a company's needs to position and validate its business context (i.e. management strength, strategy, brand, fundamentals, etc.) to the private investment and public "Wall Street" communities.

ACI will serve as an integrated resource for current Arnold Worldwide clients and agency-wide new business prospects as well as independently managed retainer-based and contract partnerships. John Isaf, senior vice president, will lead ACI and Bill Alberti was appointed planning manager.

"With Arnold Capital Insight, we used Arnold's proprietary `brand essence' process as our guidepost and drew on our wealth of IR, PR and brand marketing expertise to package a unique set of capabilities to help management teams translate the strength of their brands to drive corporate value on Wall Street," said D.A. Hayden, president of Arnold Public Relations. "ACI offers clients a strategic process to deliver a better understanding of the value of their entire franchise to the marketplace - both rational and emotional."

ACI works with CFOs and CEOs to identify and address the challenges of effectively representing the multiple elements of their company to analysts, fund managers, individual investors and the media. The process consists of the following three-stages:

-- Capital Context Analysis - reviewing a company's current valuation, competitive environment, public disclosure, and retail, buy-side and sell-side perceptions;

--Capital Context Position - defining a differentiated, credible and compelling positioning; and

-- Capital Initiatives - delivering the positioning to the marketplace via a set of strategic initiatives designed to continuously enhance a company's presence with the investment community.

"Wall Street needs to see more than numbers," said Isaf. "Companies traditionally present their investment stories as a piece-meal set of metrics without effectively creating a context for how to understand the company. ACI looks at all of the drivers of long-term value creation to differentiate a company from the clutter of Wall Street in any market condition."

About Arnold Public Relations

Arnold Public Relations is a full service public relations agency offering strategically grounded, integrated, marketing-driven communications solutions for major international, national and regional clients. Arnold Public Relations clients include Ameritrade, Brown Brothers Harriman, Lufthansa, Honeywell, McDonald's, and Volkswagen, among others. Headquartered in Boston, the agency also has offices in Baltimore, Washington D.C., Richmond and London. Arnold Public Relations is a division of Arnold Worldwide.