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Arnold Palmer Golf and AJTech enter into joint venture.


OOLTEWAH, Tenn.--(BUSINESS WIRE)--July 8, 1996--The Arnold Palmer Golf Company and AJTech are jointly developing an Arnold Palmer Signature Series club, announced, Fritz fritz  
n. Informal
A condition in which something does not work properly: Our television is on the fritz.



[Perhaps from German Fritz
 Frazier, vice president and general manager of Palmer Golf Equipment.

AJTech has agreed to put its successful lightweight graphite graphite (grăf`īt), an allotropic form of carbon, known also as plumbago and black lead. It is dark gray or black, crystalline (often in the form of slippery scales), greasy, and soft, with a metallic luster.  shaft shaft (shaft) a long slender part, such as the diaphysis of a long bone.

shaft
n.
1. An elongated rodlike structure, such as the midsection of a long bone.

2.
 on a special version Palmer's PHD Titanium titanium (tītā`nēəm, tĭ–) [from Titan], metallic chemical element; symbol Ti; at. no. 22; at. wt. 47.88; m.p. 1,675°C;; b.p. 3,260°C;; sp. gr. 4.54 at 20°C;; valence +2, +3, or +4.  driver. Available beginning August 1, the driver will be offered in four shaft flexes based on swing speeds.

"Through our research and testing, we found -- as many Tour players have -- that the AJTech shaft enhances the performance of the PHD Titanium driver. This is a great partnership for both companies," said Frazier.

Palmer himself has been using the AJTech shaft for over a year.

"It's no secret that Arnold is hitting the ball longer and straighter than he has in years since he began using the AJTech shaft in his clubs. Our company is based on providing technology that works and this partnership fits right into that philosophy," said Frazier.

Introduced in January, the regular version of the PHD Titanium driver has a suggested retail of $360. The Arnold Palmer Signature Series will have a suggested retail of $569.

Based in Ooltewah, Tenn., The Arnold Palmer Golf Company manufactures, markets and distributes a full line of golf products including Palmer Golf Equipment and Hot-Z bags and luggage LUGGAGE. Such things as are carried by a traveller, generally for his personal accommodation; baggage. In England this word is generally used in the same sense that baggage is used in the United States. See Baggage. . It is publicly traded on the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap Market under the symbol "PRGR." The Arnold Palmer Golf Company is a trade name of ProGroup, Inc.

CONTACT: Alday Communications, Franklin

Mike Alday, 615/791-1535
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 8, 1996
Words:251
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