Arnold Direct launches Telemarketing and Call Center Solutions.

BOSTON--(BUSINESS WIRE)--June 30, 1997--Arnold Direct, a full-service direct marketing agency owned by Arnold Communications Inc. in Boston, has increased its roster of capabilities to include Telemarketing and Call Center Solutions.

Arnold Direct Telemarketing and Call Center Solutions will provide clients with comprehensive telemarketing expertise in the areas of: channel strategy development and integration, call center design, assessment and management, tele-interactive planning and execution, vendor selection and placement, and campaign development, implementation, management and analysis.

The Telemarketing and Call Center Solutions capability offered by Arnold Direct will enhance their clients' ability to positively impact customer interaction and maximize the value of their customer base. Kelly Mahoney, Arnold Direct chief marketing officer, notes, "Our mission is to build no. 1 brands; the launch of this important new capability will enable clients to deliver synergistic messages and create positive brand perception across all points of customer contact."

"The launch of this new capability provides Arnold Direct with its own unique market positioning. Clients benefit from one fully integrated resource for all general and direct media where the telemarketing channel is not viewed or used as ancillary, it is a vital catalyst for customer relationship development," noted Kathy Good, Arnold Direct Account Supervisor, who is spearheading the launch of Telemarketing and Call Center Solutions.

Arnold Direct, with over $35MM in billings per year, currently services a diverse client list including: Volkswagen of North America, NYNEX, The Hartford and McDonald's. Arnold Direct is committed to leveraging the extensive resources of its parent, Arnold Communications, one of the fastest growing agencies in the United States with over $650MM in billings and offices in 15 cities.

All business inquiries can be directed to Kathy Good at [phone].

CONTACT: Arnold Direct

Kathy Good

617/737-6919