Arnold Communications and Circle.com Partner to Win Integrated Marketing Assignment for PNC Bank Corp.BETHESDA, Md.--(BUSINESS WIRE)--Oct. 14, 1999-- Snyder Communications Snyder Communications Inc. (SNC) was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information display in prime , Inc., (NYSE NYSE See: New York Stock Exchange : SNC SNC St Norbert College (De Pere, Wisconsin) SNC Sistema Nervioso Central SNC Société en Nom Collectif (French: Partnership) SNC Système Nerveux Central (French: central nervous system) ) today announced that Arnold Communications and Circle.com, Snyder Communications, Inc.'s creative and Interactive agencies were awarded PNC PNC Purdue University North Central (Westville, Indiana) PnC Point 'n Click PNC Police National Computer PNC People's National Congress (Guyana) PNC People's National Congress Bank Corp.'s integrated marketing account to include advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , branding, design, and Interactive assignments. "This is another example of how we continue to grow our business by offering a seamless approach to providing clients complete marketing solutions," said Daniel M. Snyder, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Snyder Communications, Inc. "Our ability to work closely with PNC Bank Corp. in all marketing disciplines enabled us to understand their strategic needs and deliver fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or solutions." Denise Johnson, PNC Bank Corp.'s Chief Marketing Officer said, "This new partnership provides us an exciting opportunity to raise our market awareness as a leading on-line, commercial and retail financial services provider nationwide. We've been impressed with the branding work we've done with Arnold and with their ability to build brands on a national level. The integrated approach with Circle.com's complete end-to-end solutions is a perfect fit for us." Snyder Communications, Inc. is the leading provider of integrated marketing communications, interactive services and advertising in the world. Snyder's Arnold Communications provides advertising, creative and public relations services through its global network. Snyder's Circle.com provides an entire range of interactive capabilities, extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, data warehousing, and other technology solutions. Snyder Communications has offices throughout the United States, the United Kingdom, France, Belgium, Spain, Switzerland, and Russia. Visit the Snyder Communications Website at www.snyder.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion