Arnold Communications and Bob Woolf Associates join forces.BOSTON--(BUSINESS WIRE)--May 22, 1996--Arnold Communications Inc., the largest marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , and Bob Woolf Associates Inc., the highly renowned sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. and representation company, are pleased to announce they will join forces as a result of Arnold's purchase of Bob Woolf Associates Inc. This new relationship will allow Arnold and Bob Woolf Associates to expand their existing capabilities in sports and entertainment; thus, creating one of the world's most powerful sports marketing and representation companies. The agreement between the companies will maintain Bob Woolf Associates as a separate operating division of Arnold, including all of the members of the current management team led by Chief Executive Officer Gregg E. Clifton. Bob Woolf Associates Inc., originally founded by sports lawyer pioneer Bob Woolf some 32 years ago, has negotiated landmark contracts in all four major sports and the entertainment and media industry for superstar clients such as Larry Bird Larry Joe Bird (born December 7,1956) is a retired American NBA basketball player, widely considered one of the greatest players of all time, and one of the best clutch performers in the history of sports. , Tom Glavine Thomas Michael Glavine (born March 25 1966 in Concord, Massachusetts) is an American left-handed starting pitcher in Major League Baseball. He is currently a free agent, having last pitched for the New York Mets. , Florence Griffith-Joyner  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. , Larry King and Carl Yastrzemski. Recently, the company has expanded into the world of motor sports and golf, with new clients like NASCAR's Dale Earnhardt and INDY's Robby Gordon, and golfers Gil Morgan and Leslie Spaulding. Commenting on the new relationship, Arnold CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ed Eskandarian said, "Our philosophy of providing Arnold clients with integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or resources is clearly enhanced by Bob Woolf Associates. Sports marketing has become an integral part of many of our clients' marketing efforts including athlete endorsements, sponsorship of events, sports and entertainment programming, stadium signage and much more. Bob Woolf Associates will now be able to provide our clients with tremendous expertise and clout in a number of these areas." Gregg E. Clifton, CEO of Bob Woolf Associates, commented, "Arnold is the largest communications agency in New England with over half a billion dollars in billings and they have a strong national base of clients like Volkswagen, Fleet, Titleist/Foot Joy, NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , McDonald's and Blue Cross/Blue Shield. We think the synergy between the two companies represents a tremendous competitive advantage and powerful marketing strength. But, the greatest advantage will be to the current and future clients of both companies who will now enjoy unparalleled integration between the worlds of advertising, sports marketing and contract negotiation." Anne Woolf, wife of the founder, was pleased with the announcement, stating, "I am delighted our company will enjoy tremendous growth while retaining the personal touch that was important to my husband. I know Bob would be pleased to know that Bob Woolf Associates will continue to be a major force on the local and national sports scene." Bob Woolf Associates Inc. was represented in this transition by the sports and entertainment investment banking firm of Game Plan Inc. CONTACT: Arnold Communications Ed Eskandarian, 617/737-6444 or Bob Woolf Associates Gregg Clifton, 617/437-1212 |
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