Arnold Communications aligns top management structure to accommodate continued growth.BOSTON--(BUSINESS WIRE)--Aug. 14, 1996-- Arnold Communications of Boston has authored one of the greatest success stories in the advertising/marketing communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. over the past five years. Under the leadership of Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ed Eskandarian, billings have soared from $50MM to almost $500MM, making Arnold one of the top 25 agencies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In the process, Arnold has enjoyed strong growth from long-standing clients such as Titleist, McDonald's, Fleet, NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange and BlueCross & BlueShield, and has attracted exceptional new accounts such as Volkswagen, Playskool and NYNEX's Interactive Yellow Pages. The agency has also attracted new talent from many of its strongest national competitors and has dramatically strengthened its integrated marketing services including direct marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. and internet/interactive capabilities. "Our growth has been the result of attracting many of the most energetic and talented individuals in the industry to Arnold," commented Eskandarian. "To continue to serve our clients extraordinarily well and grow, we need to organize our company to take full advantage of our resources. It is with great pride that I announce the following updates to Arnold's management structure." Ed Eskandarian Names Four Managing Partners "I have asked four individuals to assume the title of Managing Partner. Each will oversee an important area of our business that fits their area of expertise and together they will work as a team to guide all day-to-day decision making for the company." Ron Lawner becomes Managing Partner, Chief Creative Officer. He will be responsible for continually improving the agency's ability to deliver superior creative campaigns to all Arnold clients and for attracting superior creative talent to the agency. Tom Lawson For the Green Party candidate in the 2004 Canadian federal election, see . Tom Lawson (born September 15, 1979 in Whitby, Ontario) is a Canadian professional ice hockey goaltender. becomes Managing Partner, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Tom will be responsible for existing account servicing, agency operations and agency profitability. Fran Kelly becomes Managing Partner, Chief Marketing Officer. Fran will work with all of the agency's clients on strategic initiatives and strategy quality and will direct Arnold's positioning, publicity and new business activities. Dick Emerson becomes Managing Partner, Chief Operating Officer, Integrated Marketing. Dick will oversee the operations of Arnold's six integrated marketing divisions: Arnold Direct; Parrish Wickersham and Partners, Direct; Arnold Public Relations; Arnold Sports Marketing; First Source Yellow Pages; and Cipriani Kremer Design. Additional Senior Management Promotions and Additions "In addition," Eskandarian commented, "I have asked several other senior executives to take on additional responsibilities for which they are exceptionally well suited." Rick Britton becomes Partner, Director of Technology and Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. . Rick will also continue to oversee Arnold's BlueCross & BlueShield, Allied Aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. and NYNEX Interactive Yellow Pages relationships. Joe Teixeira becomes Partner, Director of Finance and Regional Operations. Joe will assume additional responsibilities for Arnold's day-to-day financial performance including oversight of Arnold's full-service offices in Washington, DC and Richmond, VA, as well as its network of twelve regional service offices throughout the United States and Canada. Charlie Kiefer becomes Partner, Chief Financial Officer responsible for Arnold Communications' corporate financial performance and long-term financial strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . All seven senior partners will continue to serve on the agency's Board of Directors. These management changes are effective immediately. -0- Arnold Communications, Inc. is New England's largest advertising/integrated marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company. Arnold utilizes a unique Brand Essence approach and serves such well known organizations as Volkswagen, McDonald's, Playskool, Fleet, NYNEX, Titleist, BlueCross & BlueShield of Massachusetts, Stanley Tools and Mobil Oil. Fifteen of the agency's clients are #1 in their competitive categories. The agency, headed by Chairman and CEO Ed Eskandarian, has won numerous local and national awards for creative excellence and has grown from $50MM to almost $500MM in the past five years. CONTACT: Arnold Communications Ed Eskandarian, 617/737-6444 |
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