Arnold Communications Tapped for Talbots Brand Building Project.BOSTON--(BUSINESS WIRE)--Nov. 6, 1996-- Talbots Talbots (NYSE: TLB) is a Massachusetts clothing retailer established in 1947. The store specializes in women's clothing, shoes, and accessories. Talbots offers misses, petite and plus-size (woman and woman petite) sizes. , a retailer of women's and children's classic apparel, has teamed with Arnold Communications on a brand positioning project. Hired on a consulting basis, the agency will implement its Brand Essence process to help Talbots expand its position as a growing international retailer. Talbots pursued the assignment with Arnold Communications because of the agency's strength and experience in brand building. "This is an important time for Talbots. We have been brought in to help them position themselves to build their brand for the future," comments Ed Eskandarian, Arnold Communications chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . This year, Talbots' total company sales are expected to reach $1 billion. The retailer has grown to more than 500 stores and has expanded into international markets. Approaching its 50-year anniversary, Talbots initiated this project to help leverage its past success as a springboard for its future. Talbots' in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. agency will continue to develop all of the company's advertising. Arnold Communications, Inc., known for its unique Brand Essence approach to building No. 1 brands, is New England's largest integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or company. Arnold Communications serves such well-known organizations as Volkswagen, McDonald's, Playskool, Fleet, NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , Titleist, Stanley Stanley, town (1991 pop. 1,557), capital of the Falkland Islands, S Atlantic Ocean, on East Falkland island. It is the main port and trading center of the islands. The name is sometimes written as Port Stanley. Tools, and Mobil Oil. The agency has won numerous local and national awards for creative excellence, and has grown from $50 million to over $500 million in the past five years. CONTACT: Arnold Communications Sheri Kaufmann, 617/737-6451 or Talbots Brandfon, 617/741-4019 |
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