Arnold Communications Captures Top Prizes At 1998 Kelly Awards; Snyder Communications Subsidiary Celebrates Advertising Success.BETHESDA, Md.--(BUSINESS WIRE)--May 19, 1999-- Snyder Communications, Inc. (NYSE NYSE See: New York Stock Exchange :SNC SNC St Norbert College (De Pere, Wisconsin) SNC Sistema Nervioso Central SNC Société en Nom Collectif (French: Partnership) SNC Système Nerveux Central (French: central nervous system) ) announced today that Boston-based Arnold Communications, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Snyder Communications, Inc. earned four out of the five awards, including the top honor prize of $100,000 for general excellence at the 18th annual Kelly Awards in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The Kelly Awards ceremony, sponsored by the Magazine Publishers of America, honors the best magazine creative campaigns produced in 1998. Arnold Communications won for their ads introducing the New Beetle for Volkswagen of America Volkswagen of America (VWoA) is the U.S. subsidiary of the Volkswagen automobile company in Germany. Formed in April 1955 in Englewood Cliffs, New Jersey to standardize dealership service in the United States, it grew to 909 Volkswagen dealers in the United States by 1965 under the . "Arnold Communications continues to wow its clients and the creative industry with its phenomenal ability to improve its clients' businesses in innovative ways," said Daniel M. Snyder, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Snyder Communications, Inc. "Such awards reinforce Arnold Communications' position as a recognized leader in communications services." Arnold also took home prizes in the categories of best headline and copy, best design and graphics, and best at meeting the objectives of a campaign. Snyder Communications, Inc. is the leading provider of advertising, integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , and interactive services in the world. Snyder's Arnold Communications provides advertising, creative and public relations services through its global network. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, data warehousing, and other technology solutions. Snyder Healthcare provides full-scale marketing services, including strategic consulting, ROI-based pharmaceutical detailing and educational content to pharmaceutical companies worldwide. Snyder's circle.com provides an entire range of interactive capabilities, extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder has offices throughout the United States, Canada, the United Kingdom, France, Italy, Hungary, Germany, and the Netherlands. Visit the Snyder Communications website at www.snyder.com. |
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