Arnold's Interactive Division Builds Momentum.BOSTON--(BUSINESS WIRE)--April 30, 1997--Greg Titus Titus, Roman emperor Titus (Titus Flavius Sabinus Vespasianus) (tī`təs), A.D. 39–A.D. 81, Roman emperor (A.D. 79–A.D. 81). has been appointed to head up Arnold Interactive (AI), the interactive marketing division of Arnold Communications. As vice president, interactive marketing, Titus will report to agency partner Rick Britton Britton may refer to:
NYNEX New York Network Exchange , and Fleet. Greg will also continue to act as management supervisor on the NYNEX People in Motion account, a segment of the NYNEX business which actively pursues interactive marketing initiatives. Britton, director of technology and information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , comments, "We're looking to Greg to bring AI to the next level. He has a keen knowledge of interactive marketing and, more importantly, he understands the potential of what Arnold's clients can achieve on the Web." The division has also hired another interactive producer, Mary Starks. Prior to joining AI, Mary was creative director at The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Company and a Web designer for Liquid Media. Mary's experience includes work on sites for such clients as Microsoft, Comdex, Hideaways International, Parenting-qa.com, The Photographers News Network, and Gale Research. Ani Cho has joined AI as digital artist. Prior to the move, she was multimedia marketing manager in Arnolds marketing/new business department. Ani's skills include digital illustration, animation, and design. "As the division has grown, we have focused on bringing in talented people to handle the increasing work load," comments Titus. "Mary, with her experience from the Internet Company, and Ani, a proven multimedia designer, are key new additions to our staff. We're lucky to have both of them on our team." Arnold Interactive is the interactive marketing division of Arnold Communications, one of New England's largest integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or company. Known for its unique Brand Essence philosophy, Arnold Communications serves leading regional and national marketers such as Volkswagen, McDonald's, Ocean Spray, Titleist, Fleet, NYNEX, The Hartford, and Mobil Oil. The agency, headed by Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ed Eskandarian, has won numerous local and national awards for creative excellence, and has grown from $50MM to $650MM in the past six years. CONTACT: Arnold Communications Sheri Kaufmann (617) 737-6451 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion