Army & Air Force Exchange Service Selects StrongMail for Reliable Email Delivery.StrongMail's Email Platform to Support Military Retailer's Email Marketing Programs REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that the Army & Air Force Exchange Service (AAFES AAFES Army & Air Force Exchange Service ) has selected StrongMail to provide reliable, high-performance email delivery to millions of active duty, Reserve, National Guard and retired military members and their families stationed around the world. AAFES is a joint military command that serves as a multi-channel retailer, offering products to authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: customers via retail stores, catalog and an online store. In addition to operating 3,100 facilities across more than 30 countries, AAFES also offers more than 25,000 items through its Exchange Online website. AAFES' online store extends the exchange benefit to customers worldwide, regardless of where they are located. In 2005, AAFES revenues totaled $8.7 billion, making it the 34th largest retailer in the world. StrongMail is providing AAFES with a reliable email delivery platform for its marketing email that is capable of scaling to accommodate a growing number of online customers. Additionally, StrongMail will offer AAFES new visibility into email deliverability and performance. With StrongMail's real-time reporting tools, AAFES will be able to identify delivery issues and optimize email campaigns based on performance. StrongMail's robust email infrastructure will also allow AAFES to expedite the delivery of its email marketing campaigns. StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. visibility into delivery rates with clear, actionable steps to correct erroneous ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep its customers performing at maximum efficiency. "It's an honor to be working with the Army & Air Force Exchange, as they are one of the principal lifelines LifeLines is a free genealogy software tool to assist family history research. Lifelines was originally written by Tom Wetmore circa 1991-1994. Its primary strengths are its powerful scripting language and the ability to easily import and export information in the GEDCOM for supplying our armed forces with the comforts of home," said Bill Wagner, vice president of marketing at StrongMail Systems. "By selecting StrongMail, AAFES has invested in a powerful email infrastructure that can easily scale with its rapidly growing needs." Army & Air Force Exchange Service The Army & Air Force Exchange Service (AAFES) is a joint command of the U.S. Army and U.S. Air Force, and is directed by a Board of Directors who is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. AAFES has the dual mission of providing authorized patrons with articles of merchandise and services and of generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation Morale, Welfare and Recreation is a network of support and leisure services designed for use by soldiers (active, Reserve, and Guard), their families, civilian employees, military retirees and other eligible participants. (MWR MWR Morale, Welfare and Recreation MWR Ministry of Water Resources (China) MWR Monthly Weather Review MWR Microwave Radiometer MWR Multiple Worksite Report (US Department of Labor) MWR Microwave Radiometry ) programs. To find out more about AAFES' history and mission or to view recent press releases please visit http://www.aafes.com/pa/default.asp. About StrongMail Systems, Inc. StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners Evercore Partners NYSE: EVR is a boutique investment bank and private equity investment firm located in New York. It was founded by Blackstone Group alumni Austin Beutner and Roger Altman in 1996. , Globespan Capital Partners and Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , the venture capitalists Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com. |
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