Armstrong Selects SYMPOSIUM to Provide Innovative End User Support for Enterprise Rollout of Customer Relationship Management System Upgrade over the Internet.LEXINGTON, Mass.--(BUSINESS WIRE)--Oct. 13, 1998-- Armstrong's Building Products Operations Team Will Use Centra Software's Collaborative Learning Collaborative learning is an umbrella term for a variety of approaches in education that involve joint intellectual effort by students or students and teachers. Collaborative learning refers to methodologies and environments in which learners engage in a common task in which each System to Increase Sales Effectiveness and Support New Product Rollouts Worldwide Centra Software, the recognized leader in live Web-based learning and collaboration systems, and the first company to develop a new generation of solutions to support effective virtual sales teams, today announced that Armstrong World Industries Armstrong World Industries, Inc. is an international designer and manufacturer of floors, ceilings and cabinets. Based in Lancaster, Pennsylvania, Armstrong operates 39 plants in 10 countries and has approximately 13,000 employees worldwide. (NYSE NYSE See: New York Stock Exchange :ACK (ACKnowledgment code) The communications code sent from a receiving station to a transmitting station to indicate that it is ready to accept data. It is also used to acknowledge the error-free receipt of transmitted data. Contrast with NAK. 1. ) has selected Centra's SYMPOSIUM product to support worldwide corporate collaboration and training initiatives. Initially, Armstrong will use SYMPOSIUM in support of an enterprise rollout of SalesTrak 7.0 product upgrade, a comprehensive opportunity, account, and contact management system from Aurum Software. Armstrong World Industries is a leading manufacturer and marketer of interior furnishings. Its products include floor coverings and installation products, acoustical ceilings and grid systems, and insulation for heating and cooling systems cooling systems for housed animals include spraying of roofs with water, evaporative pads with fans, foggers and misters; for pastured animals shelter from the sun by trees or artificial shade devices and cooling ponds are used. . Citing the need to improve the performance of the people who work with customer-supporting technology, Armstrong initiated a comprehensive evaluation of alternative ways to connect remote employees with training and information. This technology evaluation included video conferencing, audio conferencing and other Web-based collaboration tools. According to Dennis Scott, Armstrong's manager of Sales and Marketing Information Systems for the Building Product Operations Division, "SYMPOSIUM is a unique solution that lets us leverage the Internet to manage our sales and marketing processes. The ability to train employees, regardless of their location, will help drive usage of this new product upgrade and increase the effectiveness of our global sales force. SYMPOSIUM raises the bar for how enterprises can expect to benefit from sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. solutions." In addition to supporting this new customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) system upgrade, Armstrong will use SYMPOSIUM to support other corporate initiatives including new software rolloutsing focus on collaborative selling strategies to enhance revenue, build loyal customer relationships, and offer organizations the ability to stay competitive in today's content over intranet, single phone line dial-u Leon Navickas, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Centra Softect their investments in a CRM system and the s. It is also a world leader in the innovation and manufacture of pipe insulation, gasket material and textile machine parts. Based in Lancaster, PA, Armstrong has approx of advanced R&D for Lotus Notes at Lotus Develoeadquartered in Lexington, Massachusetts, Centraby@centra.com. |
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