Armstrong Kendall, Inc. Selected By InTime Software for Public Relations Counsel and Services; Agency Also Engages with Entrepreneurs Foundation of Oregon.Business Editors/High-Tech Writers BEAVERTON, Ore.--(BUSINESS WIRE)--April 23, 2003 Armstrong Kendall(TM), Inc. (AKI) announced that it has been selected by Cupertino, Calif.-based InTime InTIME Cardiology A clinical trial–Intravenous nPA for Treatment of Infarcting Myocardium Early–comparing efficacy of a weight-adjusted single bolus of nPA/lanoteplase to tPA–administered by infusion in restoring blood flow to the heart in Pts Software to provide public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most counsel and services. The agency also has taken on the Entrepreneurs Foundation of Oregon (EF) as a pro-bono client. AKI account director, Jen Bernier, manages both accounts. With its electronic design automation (EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. ) products, InTime Software (www.intimesw.com) helps chip design teams achieve early timing closure for complex application-specific integrated circuit (hardware) Application-Specific Integrated Circuit - (ASIC) An integrated circuit designed to perform a particular function by defining the interconnection of a set of basic circuit building blocks drawn from a library provided by the circuit manufacturer. (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ), system-on-chip (SoC), and application-specific semiconductor product (ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC. ) designs. "Armstrong Kendall's unique understanding of growth-oriented companies and its expertise in the EDA industry, along with the strategic support provided by its principals, made it our clear public relations partner of choice," said Ron Burns, vice president of sales and marketing at InTime. The EF (www.eforegon.org) is an Ore.-based non-profit organization working with early-stage companies to aid the community. It engages with start-up companies to help build a culture of community involvement and volunteerism. "I am very impressed with AKI's editorial relationships and its ability to weave a story around an event or organization," said John McLaughlin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the EF. "Within a few weeks of working with AKI, we garnered a front-page story in The Oregonian and a great article in the local Business Journal. AKI has a great understanding of what the press is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ." "We are very excited to be working with InTime and the Entrepreneurs Foundation as a partner in helping them garner exposure and grow their organizations," said Abbie Kendall, principal and co-founder, Armstrong Kendall, Inc. "We believe InTime has promising technology and products, and that the EF is an extremely worthwhile organization. Both InTime and the EF recognize the power of PR in helping them sustain their organizations through the downturn." About Armstrong Kendall, Inc. Armstrong Kendall, Inc. of Beaverton, Ore. and San Jose, Calif., provides public and investor relations counsel and services to fast-growing technology companies in the global electronics supply chain. For more information, visit www.akipr.com. Armstrong Kendall is a trademark of Armstrong Kendall, Inc. All other trademarks are property of their respective owners. |
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