Armand Feigenbaum, Total Quality Originator, to Address First Ever European Quality Convention.

PITTSFIELD, Mass.--(BUSINESS WIRE)--Oct. 16, 1998--

- Will Emphasize the Economics of Quality

Within Today's Global Economy -

Armand V. Feigenbaum, the originator of the total quality concept of management and president and CEO of General Systems Company, will be addressing more than 2000 chairmen, CEOs, quality managers and other senior executives at the first European Quality Convention on October 21.

Dr. Feigenbaum will be emphasizing the business economics of quality, just three months before 11 nations join the euro, and amid growing concerns about how the financial crises in Asia, Russia and Latin America will impact Europe.

"Doing everything possible to recession proof your business must be a top priority of every CEO," said Dr. Feigenbaum, emphasizing that in a global economy, corporations can no longer afford to operate in a vacuum. "Some companies have evolved their international businesses as a group of separate, largely unconnected silos. This makes earnings unnecessarily vulnerable to the volatility of today's global markets."

Feigenbaum will also discuss the need for companies to have a better understanding of the demands of today's buyers, and what this buyer loyalty means to improving operating cost leadership. "In this era when no one wants to travel second or third class indefinitely anymore, today's customers have extended their expectations for quality to the degree to which the products and services of a company provide measurable value to their quality of work and of life," said Dr. Feigenbaum.

Dr. Feigenbaum will introduce General Systems' new generation of total quality systems, Total Quality 2000(tm), that helps companies link product development, operations, sales and distribution with management processes for accelerating customer value and buyer loyalty.

"General Systems, which first introduced the concept of total quality control and then total quality management, has identified and studied the new forces on quality and have defined and measured them as a basis for the necessary innovation in the systems used to meet the very different quality demands of the new global market," said Feigenbaum.

General Systems, Pittsfield, MA., is a worldwide leader in designing and installing proprietary management operating systems which accelerate the competitive business strengths of manufacturing and service companies throughout the U.S., Europe, Asia and Latin America.