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Armada's CarCostCanada Sales Soar 87%.


MISSISSAUGA, Ontario For the First Nation, see .

Mississauga (pronounced: [ˌmɪsɪˈsɑgə] listen  
 -- Armada Data Corporation (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
 VENTURE:ARD Ard (ärd), in the Bible.

1 Son of Benjamin.

2 Benjamite, perhaps the same as (1.) An alternate form is Addar.
) is pleased to report that sales at its CarCostCanada website (www.carcostcanada.com) have soared 87% following the initiation of a widespread advertising and marketing campaign that was launched in January 2005 and has been ramped up significantly throughout February and March. These advertising and marketing efforts are expected to have a significant impact on the Company's fiscal 4th quarter ending May 31, 2005.

In addition to expanded weekly advertising in the National Post, CarCostCanada recently participated in The Canadian International Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year.  (CIAS CIAS Center for Integrated Agricultural Systems (UW-Madison)
CIAS Changi International Airport Services (Singapore)
CIAS Canadian International Air Show
CIAS Canadian International Auto Show
) held in Toronto. Prior to this event, CarCostCanada was a sponsor and a featured company on "Auto Show Television", a 30-minute program that previewed CIAS and aired ten times throughout the week of the show. CarCostCanada also introduced at CIAS a Value Card offering significant discounts to potential new members. This card is now being distributed via direct mail.

As previously announced, Armada Data has engaged N5R, a Toronto-based marketing firm, for the creation and deployment of a structured ongoing e-marketing campaign, "Win a Convertible Contest." Visitors are offered the chance to win one of two new Ford Mustang For other Ford Mustang models and concepts, see .

The Ford Mustang is an automobile produced by the Ford Motor Company, originally based on the Ford Falcon compact.[1]
 convertibles or $30,000 cash after answering a short survey. This eight-week campaign aims at increasing product awareness and CarCostCanada membership sales while gathering valuable demographic and consumer retail buying data.

CarCostCanada's website now boasts powerful endorsements from celebrity names including Ellen Roseman, author of Money 101 and 201 and a noted Personal Finance Columnist for the Toronto Star The Toronto Star is Canada's highest-circulation newspaper, though its print edition is distributed almost entirely within Ontario. It is owned by Toronto Star Newspapers Ltd., a division of Star Media Group, a subsidiary of Torstar Corporation.  and Phil Edmonston Louis-Phillip (Phil) Edmonston (born May 26, 1944 in Washington, DC) is a Canadian consumer advocate, writer and former politician. He is best known for his series of annual Lemon-Aid car guides. , author of Lemon Aid New Car Buyers Guide for the past 32 years. These affirmations add to the widespread credibility and increasing market acceptance of CarCostCanada's New Car Pricing Reports.

During this period, Armada Data also engaged 24/7 Canada of Toronto as its exclusive sales representative to market advertising space on both CarCostCanada.com and TheCarMagazine.com. Currently, many of Canada's largest names in the automotive industry are advertising on the two websites. 24/7 Canada is a leader in online advertising with many of Canada's largest businesses as clients. With over 1,500,000 page views per month, advertising revenues are expected to grow significantly throughout the year.

"One of Armada Data's primary goals for 2005 is to drive CarCostCanada membership revenues significantly higher. With CarCostCanada's current total membership representing only 1% of Canada's new car buyers, our immediate goal is to increase this number to 3% with a long-term objective of 10% market penetration or higher. I am extremely pleased that our increased advertising and marketing efforts for CarCostCanada are already starting to show impressive results," said Paul Timoteo, President of Armada Data Corporation.

About CarCostCanada

CarCostCanada, a subsidiary of Armada Data Corporation, is a national new car pricing data service with over 50,000 members to-date. Membership is $39.95 and includes access to five custom Pricing Reports produced on demand, according to the member's choice of car make/model and options. The reports produce a best-possible price-scenario - the dealer invoice price Invoice price

The price that the buyer of a futures contract must pay the seller when a Treasury bond is delivered.
 less any factory holdbacks, non-advertised factory-to-dealer and factory to consumer cash incentives, customer rebates, and subsidized finance and lease rate programs. Research has shown time and time again that CarCostCanada members save on average more than $1000 on the purchase of their new automobile.

About Armada Data Corporation

Armada Data Corporation (11,976,233 shares outstanding) is a web-enabled Automobile Information Services See Information Systems.  Company providing accurate and real-time pricing data to institutional and retail customers on a fee for service basis. The Company creates, owns, and operates income producing automobile web sites in both the Business-to-Business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) and Business-to-Consumer (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ) verticals.

This release contains certain forward-looking statements that reflect the current views and our expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly. The TSX-Venture Exchange has not reviewed and does not accept responsibility of the adequacy or accuracy of this release.

Armada Data Corporation (TSX VENTURE:ARD)
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Mar 21, 2005
Words:669
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