Arluck Promotions: Ford Racing Partners with Barbasol Shaving Cream in Unique Marketing Campaign.MIAMI BEACH Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. , Fla. -- Miami-based Arluck Promotions manages a unique marketing opportunity through the promotion of products, events and people on cans of Barbasol shaving cream. Ford Racing is the first company to utilize this creative method of building awareness for its inaugural season of the Ford Racing Mustang Challenge for the Miller Cup professional racing series. The cans, which will be on the shelves of retail outlets across the country this summer, feature a white Ford Mustang For other Ford Mustang models and concepts, see . The Ford Mustang is an automobile produced by the Ford Motor Company, originally based on the Ford Falcon compact.[1] on the front. The back of the can includes the series schedule, web site and information about a chance for a consumer to win a free VIP Weekend to Miller Motorsports Park Miller Motorsports Park is a auto, motorcycle and kart racing facility located in Tooele, Utah. The Track The full track is a 23-turn (28-apex), 4.486 mile (7.220 km) road circuit run counter-clockwise. The front stretch can see vehicles reaching speeds of 200 mph. for the series finale
A series finale is the very last installment of a television series, usually a sitcom or drama. . This one-of-a-kind program, available through agreements with Arluck and Perio, Inc., offers companies the ability to create unique content on the back of the can as well as logo placement on the legendary barbershop-pole designed front. The cans are then viewed by men on a daily basis for the duration of the its life, about three months. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Barbasol, the average can is viewed roughly 100 times. Arluck's relationship with Barbasol began in 2005 when Olympic swimmer Gary Hall, Jr. was featured on 12 million limited edition collector cans as part of the Barbasol "Real Man" campaign. A portion of the proceeds from the sale of those shaving cream cans was donated to the Juvenile Diabetes Research Foundation The Juvenile Diabetes Research Foundation (JDRF) is the leading charitable funder and advocate of type 1 (juvenile) diabetes research worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. and Adventures for Wish Kids. Hall was diagnosed with Type-1 diabetes in 1999 before going on to win six Olympic medals. Barbasol, which has existed since 1919, is produced by the Dublin, Ohio based Perio, Inc. who have developed the brand as one of the most recognizable products in retail. About Arluck Promotions Founded in 2003, Arluck Promotions is a full service sports marketing agency that partners with Olympians, athletes, celebrities and companies. The organization provides a wide spectrum of marketing and media strategies including customized public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaigns, event marketing, advertising and sponsorship programs, and product placement. |
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