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Arkona Named Top Ranked DMS Provider for 2007 by Auto Dealer Monthly.


SALT LAKE CITY -- Arkona, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ARKN), the technology leader in ASP-based solutions for new car franchises, independent and powersports dealerships, is proud to announce it has been named the recipient of the Diamond Award in the Data Management System category of the Auto Dealer Monthly 2007 Dealers' Choice Awards. The Diamond Award is the highest level award attainable by a DMS (1) (Document Management System) See document management.

(2) (Defense Messaging System) An X.500-compliant messaging system developed by the U.S. Dept. of Defense.
 provider.

Arkona is a first-time winner in 2007 and made its presence known by capturing the top spot in the Data Management System category surpassing the second-place finisher in that category by nearly two points. This is significant in that the previous year's top two dealer management system providers were separated by only tenths of points.

"Arkona and its employees are delighted to receive the 2007 Dealers' Choice Award top ranking from Auto Dealer Monthly. This recognition of being voted the number one DMS is directly attributable to the work and vision of Arkona employees and customers and is another sign that Arkona has gained strong market acceptance," said Alan Rudd, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Chairman, Arkona, Inc. "Our goals and focus are very clear. We intend to continue our sales and market share growth and, at the same time, deliver constantly improving products and excellent customer support."

The Award Process

This is the third year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide.  as voted on by dealers and dealership personnel. The Auto Dealer Monthly survey provided dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry. Overall, 40 companies, all chosen by dealers and dealership personnel, were named winners in 19 distinctive categories of products and services, with nearly 3,500 votes cast per category. Ratings were gathered on the performance of the product or service, as well as the customer support and service from the provider, and the overall value compared to cost to the dealership. The complete list of winners can be found at http://www.AutoDealerMonthly.com/2007DCA (1) (Document Content Architecture) IBM file formats for text documents. DCA/RFT (Revisable-Form Text) is the primary format and can be edited. DCA/FFT (Final-Form Text) has been formatted for a particular output device and cannot be changed. _winners.pdf.

For further information please contact Arkona, Inc. at 800-429-3375 or at www.arkona.com.

About Arkona

Founded in 1996, Arkona is a public company and a technology leader in ASP-based automotive and powersports management solutions. Arkona's Dealer Management Solution (DMS) automates all aspects of a car dealership This article is about car dealerships. For the indie pop band, see Dealership (band).

A car dealership or vehicle local distribution is a business that sells new cars and/or used cars at the retail level, based on a dealership contract with an automaker or
 including finance & insurance, parts, service, accounting and back office functions including payroll and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
. In the automotive market Arkona is the premier Application Service Provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ). For more information visit the Arkona Web site at www.arkona.com.

About Auto Dealer Monthly

Auto Dealer Monthly is a publication of Agala Investment and is delivered to more than 35,000 subscribers nationwide. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to automotive executives by providing information necessary to make wise decisions regarding products, services or process changes in daily operations.

Auto Dealer Monthly is edited for auto dealers. Publishing and editorial decisions are based on the editors' judgment of the quality of writing, the timeliness of the article, and the potential interest to readers of Auto Dealer Monthly. For more information regarding Auto Dealer Monthly, call 888-300-8844 or go to http://www.AutoDealerMonthly.com.

This release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as well as historical information. Forward-looking statements, which are included in accordance Accordance is Bible Study Software for Macintosh developed by OakTree Software, Inc.[]

As well as a standalone program, it is the base software packaged by Zondervan in their Bible Study suites for Macintosh.
 with the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
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