ArkivMusic Revitalizes Classical Music Sales; Online Classical Music Retailer Offers Consumers Unprecedented Choice to Browse and Buy Any Classical Recording.

PHILADELPHIA -- ArkivMusic LLC, the source for classical music recordings (http://www.arkivmusic.com), announced today that is has expanded its online catalog to more than 65,000 items shipping from over a dozen U.S. warehouses and representing 1,500 classical music recording labels. Included are all domestic classical releases, thousands of European imports, DVDs, SACDs, and ArkivMusic's own ArkivCD out-of-print titles. ArkivMusic now has the largest selection of classical music titles directly available to consumers in the U.S. and Canada.

While there has been a lot in the press lately about the "death of classical music", ArkivMusic has experienced exponential sales growth and quickly achieved the elusive "profitability" benchmark so rarely seen at online firms. The company's success is due in large part to its founders - a core team of classical music enthusiasts with dozens of years of experience in music retailing and e-commerce technology. ArkivMusic is a new prototype for online businesses, built on strong industry experience, sound financial management, and focus on an underserved niche.

Providing consumers with unprecedented choice and prompt delivery is the result of a well-conceived decentralized distribution platform that uses proprietary supply chain software to link ArkivMusic to its nationwide network of suppliers. As orders are received, the ArkivMusic fulfillment system searches in real time for the most efficient path from where the CD sits in a warehouse to the specific customer's address.

In addition to efficiently delivering music recordings, ArkivMusic helps customers find the music they are looking for. "A classical music buyer is usually looking for a specific piece of music, such as the Mozart Requiem", says Eric Feidner, president of ArkivMusic. "We help the customer find the piece first - in a matter of seconds-- by clicking on a composer name, then on a specific work, and we then present them with all of the recordings to choose from. This is an important departure from search methods you might find on other music sites which more often than not, result in scrolling through endless lists of irrelevant collections and album listings, or worse, no results at all."

What most distinguishes ArkivMusic from other online music retailers is that its sole focus is classical music. Customers never wade through non-classical music titles, and there are no distractions from pop-up ads since ArkivMusic does not accept advertising on their site. In addition, if a customer has a question, ArkivMusic's staff of experts offer answers to any inquiries related to classical music recordings, usually within 24 hours.

About ArkivMusic LLC

ArkivMusic, the source for classical music recordings, is the leading online retailer of classical music (http://www.arkivmusic.com) and is focused on offering a vast selection of classical titles through an intuitive interface and decentralized distribution platform. Since opening its online store in February 2002, ArkivMusic has built the largest selection of classical music recordings with access to over 65,000 titles from over 1,500 labels. Steadfast to its mission of preservation, promotion and efficient distribution of classical music, ArkivMusic has recently launched the "ArkivCD" program allowing consumers (through its production-on-demand capabilities) to find and purchase out-of-print recordings alongside in-print recordings.