Arkansas Blue Cross and Blue Shield Chooses Online Insight(TM) to Help Arkansas Beneficiaries Choose Medicare Insurance to Meet Their Needs.

ATLANTA -- Arkansas Blue Cross and Blue Shield recently inked a deal with Online Insight, Inc., a leading provider of multi-channel guided selling solutions, to provide Medicare-eligible Arkansans with valuable decision support tools designed to identify the best Medicare insurance to fulfill specific personal and financial needs. As the complexity of Medicare options continues to increase, Arkansas Blue Cross was looking for a tool that would empower Medicare beneficiaries to make the best purchase decision for them. The health insurer will implement the eMpower Suite across multiple distribution channels, including the Web, in independent agent offices and in its call centers in November 2006.

"As a not-for-profit health insurance company, our goal is to provide products and services designed to create high customer value, confidence, peace of mind and an improved quality of life," states Ron DeBerry, Senior Vice President of Statewide Business. "We believe Online Insight's eMpower Suite supports this goal by giving our Medicare customers beneficial decision support assistance when purchasing Medicare insurance products either online or with one of our agents. Leveraging the Online Insight technology, we can serve as a trusted advisor to our Medicare customers in a self-service or agent-assisted environment, significantly enhancing the sales experience."

Over time, determining which Medicare insurance one needs has become an increasingly difficult and frustrating process for many consumers. Utilizing proprietary technologies, the eMpower Suite will simplify the purchase decision for Arkansas beneficiaries by identifying specific needs and preferences from each prospective customer and using this information to guide individuals to the Medicare insurance that best fits their personal situation. When presented with plan recommendations directly connected to unique needs and preferences, consumers have a higher level of confidence in their purchase decision, helping companies like Arkansas Blue Cross reduce the sales cycle, improve customer satisfaction and increase persistency.

Built with multi-channel flexibility, the eMpower Suite can also be used by Arkansas' independent agents to streamline the needs assessment process, saving valuable time without sacrificing service. The software also includes a lead generation component, which gives consumers the option of forwarding their individual preferences to their agent for a more personalized consultation.

"Purchasing health insurance is a very personal and increasingly complex decision for most consumers, particularly when it comes to Medicare products," explains Dave Fiacco, President & Chief Executive Officer of Online Insight. "Our software provides the decision assistance and trusted guidance consumers require when purchasing multifaceted products such as health and prescription drug insurance. We are excited to add Arkansas Blue Cross to our growing client list, and we look forward to helping them drive online enrollment and create a distinct competitive advantage."

About Online Insight

Online Insight is the leading provider of multi-channel guided selling and market intelligence solutions that help companies close more sales by providing valuable decision support tools that guide consumers towards optimal financial solutions in a self-service or agent-assisted environment. For more information, visit www.onlineinsight.com.

About Arkansas Blue Cross and Blue Shield

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas, serving approximately one-third of the fully insured market. Arkansas Blue Cross and its affiliates have more than 2,700 employees.