Arkansas Bankers Association Endorses BSG Financial's Re$ubmitIt.

Member banks, such as First State Bank, benefit from profit-enhancing program

LOUISVILLE, Ky. -- BSG Financial LLC, a provider of profit-enhancing programs and marketing services to the financial industry, announced today that the Arkansas Bankers Association now endorses Re$ubmitIt[R] to its member banks. The electronic check and item recovery service is targeted to a bank's business accountholders and doubles collection rates on NSF checks.

According to association officials, BSG Financial's outstanding industry reputation and history of providing responsible profit-enhancing programs to banks made the company an obvious endorsement choice. The Re$ubmitIt program utilizes electronic check processing technology to recover more funds from NSF items at no cost to business accountholders. Member banks can offer a valuable benefit to commercial accountholders who will collect 100 percent of the face value of the item collected, while using fewer resources than traditional collection methods.

"In our due diligence, BSG Financial was the only provider of profit-enhancing programs, such as electronic check and item recovery, to show a true understanding of our member banks, their customers and both parties' needs," said Ken Hammond, president and CEO of the Arkansas Bankers Association. "Since Check 21 legislation has paved the way for increased efficiencies at our member banks, we believe it's the perfect time for financial institutions to capitalize on electronic check and item recovery from a trusted and committed vendor."

In addition to generating income through the successful collection of bad checks, Re$ubmitIt can also re-submit other NACHA-formatted electronic items, such as ACH check conversions and ACH originations, allowing banks to leverage the program to increase revenue beyond paper checks. Bank officials at Russellville, Ark.-based First State Bank cited Re$ubmitIt's NACHA compliance and the ability to offer a free service to business accountholders as major factors in their decision to implement the electronic check and item recovery program. Ragena Moore, senior vice president of the bank, also named the program's high collection rate as a benefit in the decision making process.

"Re$ubmitIt is a win-win situation for our member banks and their business accounts," said Bill Holmes, director of Services for the association. "The profit-enhancing program ties our member banks to their merchant customers by seamlessly collecting a greater percentage of bad checks."

Financial institutions offering the service benefit from a unique revenue-sharing agreement with BSG Financial, which also provides marketing support as well as training and a simple implementation process.

"We consider the Arkansas Bankers Association to be our partner in marketing to and serving their bank members with a mutually beneficial program," said Barrett Nichols, founder and CEO of BSG Financial. "We share their commitment and pursuit of high-level service to financial institutions and businesses in Arkansas."

About Arkansas Bankers Association

The Arkansas Bankers Association was established in 1891. It is the state's largest and oldest banking industry organization and represents more than 200 banks, bank holding companies and savings & loans in Arkansas. The ABA provides a variety of member services, including educational programs, products and services, publications and a comprehensive government relations program. For more information, visit www.arkbankers.org.

About BSG Financial, LLC

Louisville, Ky.-based BSG Financial develops and manages innovative, profit-enhancing programs for the financial industry. Its flagship program, "The Responsible Approach[TM]", uniquely provides the industry's first outsourced solution for courtesy overdraft management, CourtesyConnect[R], as well as the in-house OverdraftHonor[R] program. The company also provides Re$ubmitIt[R], an electronic recovery solution for returned deposit items that increases income for financial institutions and their commercial customers, and a sale/leaseback program to help banks and credit unions generate capital from non-earning depreciated assets.

BSG Financial, recognized by Bank Technology News as an industry innovator, is privately owned and serves financial institutions nationwide whose assets range from $100 million to more than $28 billion. For more information about the company, visit www.BSGfinancial.com.