Arizona State University and Premier Sports Marketing Sign Five-Year Agreement.

PHOENIX--(BUSINESS WIRE)--March 25, 1999--Arizona State University and Premier Sports Marketing have agreed on a five-year contract for a Multimedia Rights Plan for athletics, ASU Director of Athletics Dr. Kevin White announced Wednesday.

Under the agreement, Premier will represent ASU in all aspects of local radio and television broadcast rights, signage presentation and major marketing contracts. Premier Sports Marketing is a wholly-owned subsidiary of Outdoor Systems Inc. (NYSE:OSI), a Phoenix-based company.

For more than 10 years Premier Sports Marketing has offered its customers a business formula that maximizes their advertising revenue through development of creative marketing concepts, proper system design and an enterprising approach to packaging and selling of corporate advertising.

"We are very excited about the relationship with Premier Sports Marketing," White said. "The combination of Premier and ASU will help the Sun Devils realize their full potential within our terribly dynamic market."

"Outdoor Systems -- through Premier Sports Marketing -- is very excited about the opportunity to represent ASU, one of the top athletic programs in the country, and their sports marketing program going into the 21st century," said Arte Moreno, president and chief executive officer of Outdoor Systems Inc.

Among Premier's sports partners include the Arizona Diamondbacks, the Phoenix Suns, the University of Virginia, Auburn University, the University of Louisville, the University of Georgia, Ohio State University, the Indiana Pacers, the University of Nebraska, the Detroit Pistons, Florida State University, Georgia Tech University, the Kansas City Chiefs, the Orlando Magic, the Spokane Arena, the University of Florida, the Durham Bulls, the University of Oregon, the Georgia Dome, and the San Jose Sharks.

Outdoor Systems Inc. is the largest out-of-home media company in the United States, Canada and Mexico, operating approximately 237,500 bulletins, posters, transit shelters, subway, mall displays and sports marketing in North America.