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Arizona State University's W. P. Carey School of Business Connects To MBA Students through ActiveAccess Desktop Application.


BIA's Desktop Application Breaks through Email and Internet Logjams to Deliver Events and Programs Directly to Students and Alumni

CHANTILLY, Va. -- BIA BIA
abbr.
Bureau of Indian Affairs
 Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today it has teamed with Arizona State University's W. P. Carey School of Business The W. P. Carey School of Business is one of the schools of Arizona State University, and one of the nation's leading business schools. The W. P. Carey School of Business is among the largest in the United States with over 2,600 upper-division undergraduate students and over 1,200  (http://wpcarey.asu.edu/) to launch its ActiveAccess branded desktop application for a new portal website available to communicate better with all MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 students and alumni. The ActiveAccess program, a light-weight download that continuously streams onto a PC, is available through the graduate career management section of the W. P. Carey School of Business website at http://wpcarey.asu.edu/mba/career/ActiveAccess/Sign_Up.cfm.

The application has been designed to keep the 1,200 students and many alumni connected to and aware of the W. P. Carey School's upcoming programs, recruitment events, and campus announcements. It also provides research tips, targeted messages to students who provide a profile of their interests, and real-time weather reports.

"We are looking at the ActiveAccess application as a convenient one-stop icon that will connect students to all of our resources on the career management website," Guy Groff, director of the School's graduate career management center said. "It helps us break through the communication logjam log·jam  
n.
1. An immovable mass of floating logs crowded together.

2. A deadlock, as in negotiations; an impasse.

Noun 1.
 of email and the Internet by conveniently residing on the computer desktop, and it truly was the best tool we had come across to engage actively with our students and former students."

ActiveAccess desktop applications are small, non-intrusive programs containing no adware, spyware or spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). . They can be installed at work or at home and will not slow down a company's network or use much RAM or hard drive space.

"Creating an effective way for the W. P. Carey School to actively speak to its students and alumni is how ActiveAccess provides benefit, particularly to its university clients," said Rodger Melchori, director of sales for BIA Information Network. "When students have easy access to real-time campus programming information it translates to higher attendance at events and an overall greater use of the resources a school provides."

About W. P. CAREY SCHOOL OF BUSINESS

The nationally ranked W. P. Carey School of Business at Arizona State University Arizona State University, at Tempe; coeducational; opened 1886 as a normal school, became 1925 Tempe State Teachers College, renamed 1945 Arizona State College at Tempe. Its present name was adopted in 1958.  is home to nine research centers that serve as a link between the local, state, national and international business communities and the creative and intellectual resources of the school. The W. P. Carey School also publishes Knowledge@W. P. Carey, a bi-weekly online resource that offers the latest business insights, information and research from a variety of sources. For more information please visit http://wpcarey.asu.edu and http://knowledge.wpcarey.asu.edu.

About BIA Information Network

BIA Information Network, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, (BIN), a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for the university, association, government, and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: George Washington University George Washington University, at Washington, D.C.; coeducational; chartered 1821 as Columbian College (one of the first nonsectarian colleges), opened 1822, became a university in 1873, renamed 1904. , Penn State University, Arizona State University, Entercom Communications Entercom (NYSE: ETM) Communications is the 4th largest radio broadcasting company in the United States. Entercom is the largest radio company in the U.S. that focuses only on radio. The company had originally been called Entertainment Communications.  Corporation, Gray Television Incorporated, Meredith Corporation Meredith Corporation NYSE: MDP is based in Des Moines, Iowa. The company has two divisions, publishing and broadcasting.

Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine.
, and Nexstar Broadcasting. More than one million users currently use an ActiveAccess application every month. Further information is available at: http://www.activeaccess.com/.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Dec 13, 2007
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