Arizona Restaurant Association Joins Forces with Heartland Payment Systems to Increase Membership Sales.Business Editors PHOENIX--(BUSINESS WIRE)--Sept. 4, 2001 The Arizona Arizona (âr'əzō`nə), state in the southwestern United States. It is bordered by Utah (N), New Mexico (E), Mexico (S), and, across the Colorado R., Nevada and California (W). Restaurant Association (ARA Ara or Arrah (both: ŭ`rə), city (1991 pop. 157,082), Bihar state, NE India, on the Son Canal. A major road and rail junction, it is the administrative center for a district that produces grain, sugarcane, and oilseed. ) and Heartland Payment Systems Heartland Payment Systems, Inc. (NYSE: HPY) is a payroll service provider and the 6th largest credit card processor in the United States specializing in small to mid-sized restaurants and retail merchants. Founded by Robert O. Inc. (HPS See Seer*HPS. ) recently announced an expanded partnership, which utilizes Heartland's statewide sales professionals as an additional distribution channel for ARA memberships across the state of Arizona. Heartland's local sales professionals have started offering ARA memberships along with its value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. in addition to HPS credit card and payroll processing services to restaurant merchants in Arizona. In the spirit of a true partnership, the ARA will compensate the Heartland sales team for increasing their membership sales. This unique distribution channel strategy sets a precedent in the industry, which both HPS and the ARA are convinced will gain popularity with other state association partners. Currently, Heartland is moving forward with similar arrangements with other restaurant and hospitality partners throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "We believe that our expanded relationship with the Arizona Restaurant Association is a testament to the outstanding reputation of our dedicated relationship managers as an excellent distribution channel in Arizona as well as throughout the United States," said Sanford Brown Rev. Dr. Sanford "Sandy" Brown is a United Methodist minister from the Seattle, Washington area. He currently serves as executive director of the Church Council of Greater Seattle, one of the largest regional ecumenical bodies in the U.S. , SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of sales and association marketing director, HPS. Brown continued, "As a new distribution channel for ARA programs and services, HPS will generate synergies between our organizations, which will further cement cement, binding material used in construction and engineering, often called hydraulic cement, typically made by heating a mixture of limestone and clay until it almost fuses and then grinding it to a fine powder. our partnership and increase both organizations' market reach." The ARA agrees as Joe Yuhas, ARA executive director stated, "Our association is very excited about this new initiative. Of course, this effort only strengthens our already solid partnership with Heartland. "But more importantly, it positions the Arizona Restaurant Association for sustained growth and expands our ability to bring the services of our association to even more restaurant merchants and their employees across the state." This expanded partnership is a prime example of how a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. and a "for profit" company can work together to provide more value-added services and additional support to the restaurant industry. By using HPS as a distribution channel and combining marketing resources, both organizations will be able to increase their exposure in the marketplace and dramatically reduce costs to the ARA, which can be passed on to their members. Yuhas sums it up nicely, "Both the ARA and HPS stories are strong ones. As an association, we save our members thousands of dollars each year, which is added to their bottom lines in what is one of the most competitive of all industries. The addition of Heartland to our membership development team will allow both of us to present our stories to more restaurant merchants than ever before." About ARA The Arizona Restaurant Association is the voice of the Arizona restaurant industry, some 8,000 members strong and representing over 8 percent of the Arizona economy. They are committed to serving the unique needs of their member restaurants and food service professionals by promoting a pro-business, pro-restaurant message and the value of the free enterprise system. About Heartland Heartland Payment Systems Inc. (HPS) is a full-service payment systems solutions provider, handling merchant card and payroll processing services for over 50,000 merchants of all types and sizes. Using a strategically located national sales force, HPS builds long-term business relationships in local sales territories providing merchants with enhanced technology tools that assist them in more effectively operating their businesses. For more information about HPS, please visit them online at www.heartlandpaymentsystems.com or www.e-hps.com. |
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