Arizona Color Promotions Teams Up With MADD for 2008 Safety Campaign, Kicking Off at the Super Bowl.PHOENIX -- With a donation of 25 vehicle wraps, Arizona Color Promotions is helping Mothers Against Drunk Driving Mothers Against Drunk Driving (MADD) is a nonprofit organization with more than 600 chapters nationwide. MADD seeks to find effective solutions to the problems of drunk driving and underage drinking, while also supporting those persons whose relatives and friends have been killed by drunk (MADD MADD Mothers Against Drunk Drivers Public health An organization that advocates stricter legislation against DUI and underage drinking, and provides support services for victims of DUI collisions. See DUI. ) promote responsible driving throughout 2008, kicking off at this year's Super Bowl. The company designed and produced wraps bearing MADD's message, "Drive Safe and Sober," which will appear for the rest of the year on Discount Cab fleet taxis taxis (tăk`sĭs), movement of animals either toward or away from a stimulus, such as light (phototaxis), heat (thermotaxis), chemicals (chemotaxis), gravity (geotaxis), and touch (thigmotaxis). . Phoenix-based Discount Cab donated do·nate v. do·nat·ed, do·nat·ing, do·nates v.tr. To present as a gift to a fund or cause; contribute. v.intr. To make a contribution to a fund or cause. the vehicles for the campaign. The company owns the exclusive rights to pick up customers at Westgate City Center The Westgate City Center is the name of a mixed-use development located in Glendale, Arizona. It is described as a super-regional[1] destination for shopping, entertainment, commercial office and luxury residential. Anchored by the Jobing. and University of Phoenix Stadium in Glendale, Ariz., where the Super Bowl takes place on Sunday, Feb. 3. "We are extremely pleased to promote MADD's worthy mission around the Valley for the rest of the year," says Jim McClure, president of Arizona Color Promotions. "I can think of no better way of doing this than applying the wraps to Discount Cab vehicles, which will have an especially high profile at the biggest football game of the year." Arizona Color Promotions designed wraps for two separate applications: a full coverage on 10 vehicles and partial coverage on the remaining 15. The company uses products from 3M Corp. specially manufactured for vehicle wrapping. Designs are produced on a large-scale printer and applied by technicians at the company's facility in Phoenix. Each vehicle wrapping takes about one day to complete and can last for as long as three years. Ericka Espino, executive director of MADD Arizona, said, "This project will go far toward publicizing pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. Noun 1. publicizing - the business of drawing public attention to goods and services advertising the dangers and costs of drunk driving, which is 100 percent preventable. We appreciate these companies putting their best feet forward to remind everyone else not to put their feet behind the wheel after drinking." "Reducing the number of drunk drivers is perhaps the best way to promote safety for everyone on the road," adds Jeff de Laveaga, director of business development for Discount Cab. "MADD understands the human toll caused by drunk driving, and its message deserves maximum exposure. That's why we are happy to lend a portion of our fleet to this cause." During Super Bowl week, approximately 150,000 tourists are expected in Arizona, which recently enacted some of the toughest drunk-driving laws in the nation. The state levels costly fines and a minimum sentence of 45 days in jail for so-called "superextreme" offenders whose blood-alcohol concentration registers 0.20 or above. About Arizona Color Promotions Arizona Color Promotions is the Valley's source for high quality business promotions. Offering a wide variety of products and services to meet the advertising and promotional needs of today's businesses Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. , Arizona Color Promotions has distinguished itself as a leader in the vehicle graphics design industry. You can learn more at www.arizonacolor.com. About MADD MADD is the premier organization working to fight drunk driving, support the victims of this violent crime and prevent underage drinking. MADD is a 501(c) 3 charity with hundreds of offices and approximately 2 million members nationwide. More then 300,000 lives have been saved since MADD's founding in 1980. For more information on MADD's campaign, visit www.madd.org. About Discount Cab Total Transit, Inc. (TTI TTI Texas Transportation Institute TTI Thoracic Trauma Index TTI Transmission Time Interval TTI Travel Time Index TTI Travel Technology Initiative TTI Technology Transfer Initiative TTI Traffic and Traveller Information TTI Technology Transfer Institute ) was founded in March 1984 by Craig Hughes For the English footballer of the same name see Craig Hughes (footballer) Craig Hughes is a Welsh football player. He is a prolific goal scorer and an under-16 Welsh schools international. , who is still the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. today 25 years later. Discount Cab, one of four families of companies under the TTI banner, provides high-quality service at a low price and currently operates over 500 vehicles with its division of Discount Cab, Discount Cab Airport/Resort and Meditrans (our non-emergency medical vans). Total Transit currently contracts with over 300 government and private agencies, including Sky Harbor Airport Sky Harbor Airport is the name for several airports including:
We can arrange vehicle photography as well as interviews with Jim McClure of Arizona Color Promotions and Ericka Espino of MADD. Please contact Robin D. Cook at Marketing with a Flair for further information. Photos available for this release: MADD messaging on a Discount Cab vehicle. To view photos, go to www.enewsrelease.com/pressroom and enter Release ID: 128667 |
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