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Arizona Cardinal Rolando Cantu Introduces PepsiCo's S.M.A.R.T. Program In Phoenix To Promote Active, Healthy Lifestyles; PepsiCo Partners With KaBOOM! To Build Smart Spot Playground At Esperanza Montessori Academy.


PHOENIX -- Arizona Cardinal Rolando Cantu Rolando Cantu (born February 25, 1981) is a Mexican football player who currently plays for the Arizona Cardinals.

He is the first Mexican to play in the National Football League going through the Mexican College System.
 is kicking off the Phoenix launch of the PepsiCo S.M.A.R.T. program today to promote active, healthy lifestyles by building a new Smart Spot playground at Esperanza Montessori Academy (EMA (1) (Enterprise Management Architecture) An earlier strategic plan from Digital for integrating network, system and application management. It provided the operating environment for managing a multi-vendor network. ). Under the leadership of KaBOOM!, a national non-profit that envisions a great place to play within walking distance of every child in America, the playground will be built at 4838 South Second Street by 200 volunteers from PepsiCo's Frito-Lay division and EMA. Senator Linda Aguirre and Mark VanBrunt, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of the National Council of La Raza The National Council of La Raza (NCLR) is the largest Hispanic advocacy organization in the United States. The NCLR was founded in 1968 as a nonpartisan nonprofit organization dedicated to reducing discrimination and poverty and to improving the lives and economic opportunities of  Development Fund, also will participate in today's event.

Live S.M.A.R.T.

S.M.A.R.T. stands for five simple steps that encourage active living and better food choices:

--Start with a healthy breakfast

--Move more

--Add more fruits, vegetables and whole grains

--Remember to hydrate hydrate (hī`drāt), chemical compound that contains water. A common hydrate is the familiar blue vitriol, a crystalline form of cupric sulfate. Chemically, it is cupric sulfate pentahydrate, CuSO4·5H2O.  

--Try lower calorie or lower fat foods

"Staying healthy takes living an active lifestyle and making better nutritional choices, which is what we at PepsiCo are trying to demonstrate through our S.M.A.R.T. initiative," said Kirk Tanner, Region Vice President, Mountain Region, Frito-Lay. "This Smart Spot playground enables kids and their parents to move more, one of the basic principles of the S.M.A.R.T. life."

Designed to be easy-to-remember and easy-to-incorporate into daily life, the S.M.A.R.T steps are based on research by James O. Hill, Ph.D., a developer of the National Weight Control Registry The National Weight Control Registry is a United States register of people (18 years or older) who have lost at least 14 kg (30 lb) of weight and kept it off for at least one year.  and co-founder of America On the Move. They address both sides of the energy balance equation: managing the calories consumed through food and the calories burned from physical activity.

"As a busy parent, I always look for fun, easy ways to keep my family eating healthier and staying active, but it can be challenging," said Rolando Cantu. "What I like about PepsiCo's S.M.A.R.T. steps is that they make a healthy lifestyle seem a lot more realistic and achievable for families."

"Healthy communities are made up of healthy kids. The new Smart Spot playground will provide a safe place for children and families to play, and it will improve the overall wellness of the entire neighborhood," said Fernando Ruiz, President, Espiritu Community Development Corporation, parent corporation of EMA. "We want to thank PepsiCo and KaBOOM! for building the playground at our school so we can ensure our children have the opportunity to be physically active and establish healthy habits to last a lifetime."

The S.M.A.R.T. Lifestyle

The tenets of the S.M.A.R.T. lifestyle are based on Dr. Hill's research with America On the Move, which showed the people who were most successful in improving their health didn't make drastic changes. Instead, they did a few basic things that could be easily incorporated into their everyday lives.

This conclusion was further supported by Dr. Hill's research with the National Weight Control Registry, which identified behaviors most successful in maintaining weight loss.

S.M.A.R.T. is a comprehensive lifestyle program with a number of components including an industry-leading, national advertising campaign that promotes healthy lifestyles beyond products, a free mini-magazine called Everyday SMART Moves, and a comprehensive website in English and Spanish with tips, tools and resources at www.smartspot.com.

PepsiCo is also helping people make better choices by putting the Smart Spot(TM) symbol on products that meet a nutritional criteria based on authoritative statements from the U.S. Food and Drug Administration (FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
) and the National Academy of Sciences. The Smart Spot symbol appears on more than 250 PepsiCo products including Tropicana Pure Premium, Aquafina, Gatorade, Baked! Lays, Quaker Oatmeal and Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and , among many others.

Find Smart Spot Playgrounds Across the Country

PepsiCo and KaBOOM! will build 12 playgrounds by the end of 2006. The playgrounds will be located in Washington, D.C.; Dallas; Phoenix; San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. ; Chicago; Sacramento, Calif.; Little Rock, Ark.; Detroit; New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
; Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and Miami.

"At KaBOOM!, we want to see a great place to play within walking distance of every child in America," said Darell Hammond, chief executive officer and co-founder of KaBOOM!. "PepsiCo is helping us realize this vision by building Smart Spot playgrounds in communities that want to move more, have fun and live healthier."

About PepsiCo

PepsiCo is one of the world's largest food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  companies, with 2005 annual revenues of more than $32 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 16 brands that each generates $1 billion or more in annual retail sales.

About KaBOOM!

Celebrating its ten year anniversary in 2006, KaBOOM! is a national nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 that envisions a great place to play within walking distance of every child in America. Over the past decade, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct nearly 1,000 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including a web portal and online community, regional and national trainings, grants and publications for communities that wish to plan a new playspace on their own. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo, CA. For more information, visit www.kaboom.org.

About Esperanza Montessori Academy

Esperanza Montessori Academy (EMA) provides an educationally prepared environment using the Montessori Curriculum for children in pre-school through third grade and their families. Started in a small one bedroom apartment in 1993, serving just eight students, today there are 375 students in EMA and more than 900 students in its sister schools operated by the Espiritu Development Corporation. EMA will soon begin the process of establishing a Montessori and Atrium Training Center for Teachers in developing and third world countries. In 1996, Super Bowl XXX Super Bowl XXX was the 30th championship game of the modern National Football League (NFL). The game was played on January 28, 1996 at Sun Devil Stadium in Tempe, Arizona following the 1995 regular season.  of the National Football League was played in Phoenix, Arizona and the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 awarded Esperanza Montessori Academy a $1,500,000 legacy grant to build new facilities and a football field. Super Bowl XLII This article or section contains information about a  sporting event or team.  will return to Arizona in February 2008 and the National Football League will again award Esperanza Montessori another Super Bowl Legacy grant.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 7, 2006
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