Arizona's University Medical Center Selects MEDSEEK Consumer Portal.

Top-Ranked Academic Hospital Partners with MEDSEEK to Implement Web Strategy That Reflects Commitment to Innovation, Quality Care, and Promotes Hospital's Expansion

BIRMINGHAM, Ala. -- MEDSEEK, the leading provider of eHealth portal solutions, announced today their existing client, Arizona's University Medical Center (UMC), has once again turned to the experts at MEDSEEK to optimize their consumer-facing Web site. The portal redesign project will expand the capabilities of their content management system and includes professional design and search engine optimization services. Together, these solutions will deliver the type of online experience today's tech-savvy consumers demand and one that is consistent with UMC's position as one of the nation's top-ranked hospitals.

Leveraging their existing MEDSEEK investment, MEDSEEK's eMarketing Services professionals will assist the private, not-for-profit hospital located in Tucson, Arizona, in advancing the capabilities of the existing site to create a "virtual front door" for the hospital, which is already ranked among the top fifty hospitals in the nation according to the U.S. News & World Report's annual guide to "America's Best Hospitals." Known for pioneering treatment and research, UMC is committed to empowering patients with information that will help manage chronic conditions and prevent disease, and views redesigning the portal as an essential element of this commitment.

UMC Vice President Adaline Klemmedson explained, "As a teaching hospital, our physicians are on the leading edge of medical knowledge, training the next generation of physicians using sophisticated technologies, advanced treatments and engendering a consistently high standard of patient care. We want our communities to experience the UMC difference from the moment they enter our Web site."

Klemmedson continued, "The consumer portal launch is a key business and branding initiative to forge stronger relationships with our communities. Partnering with MEDSEEK will allow us to reach consumers in a more meaningful way, providing convenient, easy access to relevant information, health resources and tools before they even enter our buildings - for an unparalleled user experience."

Peter Kuhn, MEDSEEK's CEO, explained, "We are excited to work with UMC to create an eHealth Web strategy that will drive awareness of the hospital's expertise, innovation and expansion. The consumer portal will allow UMC to effectively engage consumers beyond its hospital walls, which will in turn support the hospital's growth."

About UMC

Dedicated in 1971 as University Hospital, the 300-bed hospital facility became a private, tax-exempt hospital facility in 1985 and was renamed University Medical Center (UMC) at that time. UMC is the primary teaching hospital of The University of Arizona Colleges of Medicine, Nursing and Pharmacy. UMC also is affiliated with Centers of Excellence at the Arizona Health Sciences Center, including the Arizona Respiratory Center, the Arizona Center on Aging, the Arizona Arthritis Center, the Sarver Heart Center, the Steele Children's Research Center and the Arizona Cancer Center, among others. UMC operates the only Level 1 trauma center in Southern Arizona and is the future home of the Diamond Children's Medical Center, now under construction and scheduled to open in 2010. For more information, visit www.umcarizona.org.

About MEDSEEK

Since 1996, MEDSEEK has focused exclusively on eHealth and creating a better experience for constituents across the healthcare enterprise, including consumers, patients, family members, physicians, employees and payers. The eHealth ecoSystem optimizes the healthcare experience for constituents by leveraging an organization's existing IT investments and infrastructure to facilitate secure, timely information access and exchange. From our leading content management system used by more than 650 hospitals to innovative patient portals and our award-winning clinical portal, the eHealth ecoSystem's browser-based technology removes traditional integration and communication barriers, creating a "virtual front door" for the hospital. For more information, visit www.medseek.com or call 888.MEDSEEK.