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Aristo Technology Broadens Executive Management Team.


Business Editors/High Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--March 2, 2000

Aristo Technology, Inc. announced today that David S. Reed has joined the company as Vice President of Marketing.

Reed combines a deep technical background -- including time spent as a custom LSI designer for the computer industry -- with more than sixteen years of design automation experience.

"Dave has a track record of successfully bringing new products to market for rapidly growing software companies," stated Simon Bloch, Aristo President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Block-based design is rapidly being adopted as a mainstream methodology for multi-million-gate complex ICs and SOCs. This presents Aristo with a tremendous opportunity for its block-based IC Wizard tools, and Dave is ideally suited to spearhead our growth."

"Aristo has an important role to play in the new design methodology, and I'm excited to be involved at this stage in the company's campaign," said Reed. "Gate-level design tools break down when confronted with multi-million-gate microprocessors, network processors, graphics accelerators, multimedia processors, and wireless communications chips. IC Wizard's scalable methodology extends the reach of a design house's existing tools, while supporting both front- and back-end concurrent design. It also eases reuse of both hard and soft IP."

Most recently, Dave Reed served as Group Director of Marketing responsible for SOC/IP Reuse Methodology Services at Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services.

http://cadence.com/.

See also Verilog.
. Reed came to Cadence through the acquisition of Cooper & Chyan Technology, where he was Director of Marketing for IC Craftsman. In addition to his responsibilities at Aristo, Reed serves on the board of directors of RAPID, the IP industry association. He holds a BSEE BSEE
abbr.
Bachelor of Science in Electrical Engineering
 from Lehigh University.

About Aristo Technology

Aristo Technology, Inc. develops and markets automated block-based design planning and assembly tools for complex ICs and systems-on-chip (SOC). The company's IC Wizard products are targeted to leading-edge consumer, computer, and communications products performing complex or performance-sensitive functions; employing large numbers of physical blocks; and utilizing semiconductor processes of .25 micron and below.

Aristo is a partner in the Cadence Design Systems' (NYSE NYSE

See: New York Stock Exchange
:CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. ) Alanza Connections and Synopsys' (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNPS SNPS Space Nuclear Power System ) in-Sync programs. Aristo is privately held, funded by USVP USVP United States Venture Partners , ITV, Lucent, and Intel. The company is located at 20111 Stevens Creek Blvd., Suite 200, Cupertino, CA 95014. Phone: 408-342-9080 Fax: 408-342-9081. http://www.aristotech.com.
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Publication:Business Wire
Date:Mar 2, 2000
Words:373
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