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Arista Knowledge Systems Appoints New Executives; New Vice President of Sales and Vice President of Product Development Sign On As e-Learning Market Builds Momentum.


Business Editors/High-tech Writers

ALAMEDA, Calif.--(BUSINESS WIRE)--March 7, 2000

Arista arista (ä·riˑ·st  Knowledge Systems, the global leader in Internet e-Learning infrastructure, today announced the appointment of two key senior executives to the leadership team.

Robin Nelson, Arista's new Vice President of Sales, and Kevin Zhao, Arista's new Vice President of Product Development, join the Arista team as a recent study by Piper Jaffray Piper Jaffray & Co. (NYSE: PJC), often shortened to just Piper Jaffray or PiperJaffray, is a U.S. middle-market investment banking firm based in Minneapolis, Minnesota and is a focused on delivering financial advice, investment products and transaction execution  claims the e-Learning market will climb to $46 billion by 2005.

Nelson comes to Arista with over 18 years of sales experience in enterprise software and solutions. Robin's background includes extensive sales and management experience at Lotus, Sybase, Memco Software, and BlueCurve Inc. In her most recent position, Robin built the national sales force for BlueCurve, a leading provider of management solutions for complex networks. Robin has a background in instructional technology There are two types of instructional technology: those with a systems approach, and those focusing on sensory technologies.

The definition of instructional technology prepared by the Association for Educational Communications and Technology (AECT) Definitions and Terminology
 and understands the vast market for advanced e-Learning solutions.

"Robin's energy, tenacity, and understanding of this marketplace are key to Arista's success in building a world-class e-Learning company," said Jeff Munks, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and Founder of Arista Knowledge Systems. "As we enter the market with our advanced solutions in the coming year, Robin will successfully drive Arista into its leadership position making e-Learning really work for enterprises and web businesses."

Zhao joins Arista with 17 years in the software industry developing and delivering complex enterprise solutions. Kevin has a PhD in Computer Science from the University of Colorado University of Colorado may refer to:
  • University of Colorado at Boulder (flagship campus)
  • University of Colorado at Colorado Springs
  • University of Colorado at Denver and Health Sciences Center
  • University of Colorado system
, where he developed new algorithms for distributed heterogeneous database interconnection and access. During his career Kevin has been the Director for the China/Japan Software Center, developed Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, and managed large teams of engineers developing distributed control systems A distributed control system (DCS) refers to a control system usually of a manufacturing system, process or any kind of dynamic system, in which the controller elements are not central in location (like the brain) but are distributed throughout the system with each component . In his most recent achievement at Medaphis/PerSe Technologies, Mr. Zhao led a team that shipped the industry's most advanced hospital scheduling and automation solution, which is now in use by more than 700 organizations worldwide.

"When I saw what Arista was developing, I realized that this company has a huge market potential," said Zhao. "Arista's Accredix(TM) solution is the advanced Internet e-Learning solution which this market has been waiting for - and I am excited to be part of this growing company and huge emerging industry."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 a recent Piper Jaffray study ("Helping Investors Climb the e-Learning Curve"), the e-Learning market will reach $46 Billion by the year 2005 and may be the "next killer application Killer Application

Killer application or "killer app" is a buzzword that describes a software application that surpasses all of its competitors.

Notes:
The term is sometimes used to describe a type of software.
" of the Internet. Arista's advanced Internet solution, Accredix(TM), fuels this tremendous growth.

"We are excited to see Robin and Kevin join the Arista leadership team," said Craig London, Vice-President of Safeguard Scientifics West Coast Operations. "As the e-Learning market gets hotter and hotter, Arista is positioning itself to be the infrastructure leader in enabling e-Learning and knowledge seeking in enterprises across the globe."

About Arista Knowledge Systems

Based in Alameda, Arista Knowledge Systems is the leading provider of e-Learning infrastructure technology which enables enterprises and web businesses to manage, distribute, track and sell e-Learning in a compelling learner environment. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Accredix(TM), is a scalable, open, software platform which manages, delivers, and tracks all forms of digital content for e-Learning including text, video, graphics, audio, CBT (Computer-Based Training) Using the computer for training and instruction. CBT programs are called "courseware" and provide interactive training sessions for all disciplines. , and web-based content. Arista works with system integrators, Fortune 500 global enterprises, the U.S. government, and institutions of higher education higher education

Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art.
 to market and deploy its e-Learning solutions.

With a global focus and commitment to "knowledge without barriers," Arista works with web businesses, Fortune 1000 global enterprises, systems integrators, and content developers to market and deploy its solutions. For more information about Arista Knowledge Systems, call 510/769-5700 or visit their home on the web at www.aristasys.com or www.aristaknowledge.com.

Trademarks: Arista Knowledge Systems(TM), Accredix(TM), InfoClick(TM), "Knowledge without Barriers" and "The Enterprise Platform for e-Learning" are registered or pending trademarks of Arista Knowledge Systems. Other names may be trademarks of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 7, 2000
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