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Arista Divas TLC, Toni Braxton, Blu Cantrell to Use Javakitty Media's Bandlink.


Business & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Nov. 12, 2002

Javakitty Media Inc., a new media software company focused on Internet-powered media, and Antonio, "L.A." Reid, president and CEO, Arista Records announced today that pre-Christmas album releases of major Arista female artists TLC, Toni Braxton and Blu Cantrell would be enhanced with Javakitty's interactive music software, Bandlink(R) CD Intelligence(R).

The new R&B releases are part of a seven-artist license agreement with Javakitty announced in October. TLC's "3D" album will go on sale Nov. 12, Toni Braxton's "More Than A Woman" on Nov. 19 and Blu Cantrell's "Bittersweet" on Dec. 17. TLC, the biggest-selling female trio of all time, earned more than $21 million in sales from their last three albums.

The group TLC, which lost member Lisa "Left Eye" Lopes in an auto accident in Honduras this year, has always enjoyed an extremely strong fan following. They dedicated their last album "Fanmail" to their fans and even named their official Web site www.tlcfanmail.com. Exclusive Bandlink content for TLC's "3D" album includes two photos of the group, an audio interview with TLC members T-Boz and Chilli, the video "Girl Talk" with an animated version of Lisa Lopes and audiostreamed remixes of some cuts off the album. Additionally, T-Boz and Chilli will participate in a Bandlink-enabled online group chat session with their fans the week of the album's release. Only owners of their Bandlink-enhanced CD will be able to participate in such sessions.

Bandlink content for Toni Braxton's 12-track "More Than A Woman" includes photos, bonus audiostreamed remixes and the music video of her first single "Hit The Freeway." Braxton will also participate in a group chat with fans the week of the album's release. Blu Cantrell's "Bittersweet" features exclusive Bandlink content in the form of exclusive photos, video interview footage, and an audiostreamed remix and video of her current single "Breathe."

"We've already had an incredibly positive reaction to Bandlink from both fans and label executives," said Aahmek Richards, senior director, new media, Arista Records. "Bandlink's real time CD usage statistics provide extremely useful support data we can incorporate into our decision-making process as we roll out marketing and promotion campaigns for our artists. The software lets us gain much better quantitative and qualitative insight into what fans want, complementing what we hear on existing message boards and official artist Web sites. Fans just love the ability to communicate with other fans and truly share in the experience of being part of an exclusive community."

"We're delighted to be trusted yet again with supporting more of Arista's top selling artists, especially Atlanta-based acts TLC and Toni Braxton," said Cedric Gore, co-founder, president and chief technology officer of Javakitty Media Inc. "Our 24-hour turnaround capability ensures record labels easily adhere to their planned pre-Christmas holiday release dates. This is particularly important as the fourth quarter is traditionally the busiest season for the industry."

Bandlink CD Intelligence is the first Internet-powered music CD See audio CD. service. It provides the most direct, vibrant, updateable community-driven experience available to fans and artists while collecting real time audio CD usage statistics. Bandlink allows fans to enjoy free access to original, exclusive content and the latest, dynamic information related to a music CD including bios, news, tour info, lyrics, photos, videos, and mailing lists as well as interactive features such as community chat, while online. Artists and record labels benefit from access to real time CD playback statistics based on hourly, daily, weekly, bi-weekly, quarterly and annual fan usage.

Bandlink is available as a three-tier service level package: Bandlink Express, Bandlink Silver and Bandlink Gold.

About Arista Records

Acquired by Bertelsmann in 1979, and now at the core of BMG Entertainment, Arista is among the world's most consistently successful, all-time hitmaking record companies. The careers of countless new artists have been launched and nurtured at Arista and LaFace Records, while many established artists have also flourished and reached new audiences at the label. In addition to demonstrating its ability to break international artists in the United States, Arista maintains high-profile joint ventures with a number of successful producers and songwriters. Arista released its first records in late-1974, earned its first RIAA gold record in January 1975, and celebrated its 25th anniversary in 2000. Additional information can be found at the official Arista Records Web site, www.arista.com.

About Javakitty Media

Founded in 1999, Javakitty Media is a new media software company focused on Internet-powered media. The company provides new media marketing products and services to help businesses reach and stay connected to their target markets via the Internet. Its Bandlink CD Intelligence(R) software is the only technology to combine a direct, ongoing and dynamic connection between fan and artist with the most accurate, real time music CD usage statistics. Bandlink CD Intelligence(R) unlocks revenue-earning potential from new and back catalog releases, builds loyalty, and saves costs by transforming today's fixed media music CD into a unique, interactive, community-driven user experience, every single time. The privately held company is based in Atlanta. For more information visit www.javakitty.com and www.bandlink.com.

Note to Editors: CD Intelligence(R) is a patent-pending technology developed by CD Intelligence LLC, a Javakitty Media Company. Bandlink CD Intelligence(R) is a trademark of CD Intelligence LLC.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 12, 2002
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