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Ariely Wins Motorola Cellular Account In Israel, Reaches Finals In Israel Electricity Competition.


TEL AVIV Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel--(BUSINESS WIRE)--Sept. 19, 1996--Ariely Advertising Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: RELEF), today announced it has won the account of Motorola Cellular Phones in Israel, taking the business from Tamir Cohen Tamir Cohen (Hebrew: תמיר כהן‎; born 4 March, 1984) is an Israeli footballer currently plying his trade at Maccabi Netanya.  in a three-way competition that also included Kesher Bar'el.

The Motorola budget of $1 million is expected to grow in 1997 due to rapid expansion of the Israeli cellular market and competition from new entrants.

Amos Tal-Shir, Ariely's Chief Executive Officer, said also Ariely is a finalist in the competition for the 12- million-sheckel ($4 million) media account of Israel Electricity Company. Ten agencies were invited to submit proposals. Tamir Cohen is the other finalist for the IEC (International Electrotechnical Commission, Geneva, Switzerland, www.iec.ch) An organization that sets international electrical and electronics standards founded in 1906. It is made up of national committees from over 60 countries.

IEC - International Electrotechnical Commission
 account.

Mr. Tal-Shir said winning the Motorola account and reaching the final stage of the IEC competition proves the agency's new business acquisition program is effective. Mr. Tal-Shir set account acquisition as a priority at the beginning of t he year. He added that he expects Ariely to maintain its leadership position in the Israeli advertising industry beyond 1996.

Ariely Advertising Ltd. is a leading full service advertising agency which provides a broad range of advertising services in Israel, including market analysis, the development of marketing strategies and creative concepts, media planning and the placement of advertising in various media, such as television, magazines, newspapers, radio and billboards.

CONTACT: Amos Tal-Shir & Vered Viduchinsky,

Ariely

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Anne S. McBride

The Anne McBride Anne C. McBride (born Nova Scotia) was a frequent candidate in Canadian federal and provincial elections and by-elections in the 1970s, 1980s and 1990s. McBride was an ordained minister in the Assemblies of God, a Pentecostal Christian denomination.  Company

Tel. 212-752-0504
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Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 19, 1996
Words:235
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