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Ariela Nerubay Named Vice President of Marketing and Sales for TuTv.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--Dec. 2, 2003

Ariela Nerubay has been named Vice President of Marketing and Sales for TuTv, a Univision Communications Inc. (NYSE NYSE

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: TLEVISA CPO (Chief Privacy Officer) An individual who manages the privacy issues within an organization. Arising out of the privacy regulations in finance and health care in the late 1990s, the CPO position eventually crossed over to all industries. ) joint venture created to operate and distribute a suite of Spanish-language television networks for digital cable and satellite delivery in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Nerubay, who will be based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and report to TuTv CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Mark Feldman, will oversee all marketing, advertising and sales activities for TuTv.

"With over 10 years of experience marketing to Hispanics in Mexico and the U.S., Ariela Nerubay brings a unique combination of cable expertise, in-depth Hispanic market knowledge and creative thinking to TuTv," says Feldman.

"We are living a very exciting time in Hispanic television, the demand for Spanish-language cable and satellite channels will only continue to increase over time. My goal is to bring high quality Spanish language entertainment to every Hispanic digital household in the U.S." says Nerubay.

Previously, Nerubay was account supervisor at Castells & Asociados were she lead a team of three, managing all the national and regional

telecommunications accounts including Comcast, Adelphia, Time Warner, Charter, Cox, The LA Cable Co-op & HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
. Before that, she was account executive at La Agencia de Orci and worked on the Allstate Insurance and Washington Mutual accounts.

Nerubay is an active member of the Cable and Telecommunications Association for Marketing and board member of CTAM's National 2003 multicultural marketing committee.

TuTv was created in 2002 through a joint venture between Univision Communications Inc. and Televisa S.A. TuTv includes five of the most powerful network brands in the Spanish-speaking media world, including De Pelicula, De Pelicula Clasico, Telehit, Ritmoson and Bandamax. This collection of digital television networks produced by Televisa is already distributed and popular throughout Mexico, Latin America and Europe. Featuring classic and contemporary films, music videos that reflect the rhythms, vibrancy and passions of Hispanic communities, and wildly popular youth and lifestyle programming, the TuTv suite of networks is the premier vehicle for pay television providers to reach the fastest-growing market in America.

For more information, please visit http://www.univision.net.

NOTE: The Spanish version of this release can be found at: http://www.hispanicprwire.com/spa/news_es.php?id=1719&cha=7
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1MEX
Date:Dec 2, 2003
Words:383
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