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Arial Software ships $99 E-Mail Assistant Personal for Windows 95.


PORTLAND, Ore.--(BUSINESS WIRE)--March 18, 1997--

E-Mail merging software now reads databases/PIMS on the fly,

mails via SMTP (Simple Mail Transfer Protocol) The standard e-mail protocol on the Internet and part of the TCP/IP protocol suite, as defined by IETF RFC 2821. SMTP defines the message format and the message transfer agent (MTA), which stores and forwards the mail.  or Exchange

Arial Software today began shipping E-Mail Assistant Personal for Windows 95, a mail-merging system for e-mail that creates and sends personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 e-mail messages using data from any of fourteen popular Windows database and PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated  formats including Microsoft Access A database program for Windows, available separately or included in the Microsoft Office suite. Access is programmable using Visual Basic for Applications (VBA). Access can read Paradox, dBASE and Btrieve files, and using ODBC, Microsoft SQL Server, SYBASE SQL Server and Oracle data. , dBase, Paradox paradox, statement that appears self-contradictory but actually has a basis in truth, e.g., Oscar Wilde's "Ignorance is like a delicate fruit; touch it and the bloom is gone. , FoxPro and Symantec's popular ACT! contact manager.

The $99 (list) Personal edition offers a built-in message editor, support for multiple POP accounts, and a worry-free e-mail engine that automatically recovers from bad e-mail address See Internet address.

e-mail address - electronic mail address
 and server timeouts.

The new offering makes commercial-class mass-customized e-mailing affordable for small businesses, home offices, and self-employed individuals of all kinds. Users can easily reach everyone in their existing databases, addressing each person by name and incorporating personalized data right into the text of the message. Designed to give professionals an easy way to e-mail customers, members, or prospects, E-Mail Assistant Personal also supports e-mail campaign automation, allowing the user to create a group of messages that are created and sent automatically. Each message can reference a different database or table, use a different return e-mail address and even connect to a different mail server.

"E-Mail Assistant leverages your investment in your existing database structure," says Mike Adams Mike Adams may refer to:
  • Mike Adams (baseball outfielder) (born 1948), Major League Baseball outfielder
  • Mike Adams (baseball pitcher) (born 1978), Major League Baseball pitcher
, President of Arial Software. "It's database-friendly and PIM-friendly. No importing or exporting is required, meaning you can keep using your favorite database while adding the ability to keep in touch with your contacts."

Adams also emphasizes the auto-recovery feature. "Our software is the first e-mail merging application that recognizes when there's an SMTP problem then takes action to fix the problem and move on. Whether you're sending ten e-mails or ten thousand, E-Mail Assistant finishes the job and gives you a full report."

Arial Software offers a free evaluation version of E-Mail Assistant at their web site: http://www.arialsoftware.com . Dealership inquiries are welcome.

For more information, contact Arial Software at (503) 646-4515.

CONTACT: Arial Software

Mike Adams

mike.adams@arialmktg.com

503/646-4515

503/646-6717 (fax)
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 18, 1997
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