Arial Public Relations announces new high-tech PR service that uses story analysis to match product news with high-tech editors.PORTLAND Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , Ore.--(BUSINESS WIRE)--Nov. 20, 1996--Arial Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , a division of Arial Not to be confused with Aerial or Ariel. Arial, sometimes marketed as Arial MT, is a sans-serif typeface and computer font packaged with Microsoft Windows, other Microsoft software applications, Apple Mac OS X, and many PostScript computer printers. Marketing Inc., today announced PR NewsTarget(tm), a new service for the high-tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. PR industry that offers electronic news distribution directly to high-tech editors in a new, unique way: by tracking published stories and their authors. Using proprietary technology, the system actually determines which editors to contact based on a content analysis of their published stories. It then e-mails the news directly to the editors and reads their requests when they reply, creating a detailed "action sheet" indicating what specific actions need to be taken to answer their requests (send a press kit, send a photo, send the product, change my e-mail address See Internet address. e-mail address - electronic mail address , etc.). PR NewsTarget (http://www.newstarget.com) is available now to PR agencies and high-tech companies. Mike Adams Mike Adams may refer to:
To arrive at the solution, Arial Public Relations surveyed over one hundred editors from the high-tech press, from PC Magazine to the Wall Street Journal. Editors offered their suggestions and comments, and this became the basis for developing the new technology. "The survey responses were clear," said Adams, "Editors are by and large happy to receive relevant news by e-mail. Yet they strongly recommended researching what they write and only sending news that fits their profile. So we took their advice!" HOW IT WORKS To use PR NewsTarget, companies or agencies simply go to the web site (http://www.newstarget.com) and submit each press release. The people at Arial Public Relations then match the news content of the release with published high-tech news coverage, electronically researching hundreds of mainstream magazines and newsletters published during the previous year and identifying authors who repeatedly write about the relevant topic. Arial's own software, "E-Mail Merge," then sends a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. e-mail message to each editor. As editors reply to the e-mail, NewsTarget reads their requests and builds an "Action Sheet" that is then e-mailed or faxed back to the customer. Each action sheet tells the customer exactly how to reach the editor and what the editor is requesting. PR NewsTarget is priced at $495 per press release, and it includes the research, distribution and response processing plus a full satisfaction guarantee on results. Arial promises a 60-minute response time on outgoing news. For more information, visit the PR NewsTarget web site: http://www.newstarget.com/100.htm or call 503/646-4515. CONTACT: Arial Public Relations Mike Adams, mike.adams@arialmktg.com Tel: 503/646-4515 Fax: 503/646-6717 |
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