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Ariad Custom Communications begins practicing what it preaches.


Toronto-based Ariad Custom Communications has been producing custom promotional newsletters for financial institutions since 1989--many of them garnering awards in NL/NL's annual competition.

"For over a decade," Ariad senior vice president Mark Michaud Michaud is a surname, and may refer to:
  • Fritz Michaud
  • Joseph-Enoil Michaud
  • Joseph François Michaud
  • Mike Michaud
  • Norm Michaud
  • Pierre Michaud
  • Ronald Michaud
  • Yves Michaud

This page or section lists people with the surname Michaud.
 said, "we've we've  

Contraction of we have.

we've have
 been educating advisors about the business-building power of staying in touch with clients and why newsletters are the best way to do it. But we've never produced a newsletter for our own customers. Until now."

Earlier this year Ariad launched Marketing Sense, a free, bimonthly bi·month·ly  
adj.
1. Happening every two months.

2. Happening twice a month; semimonthly.

adv.
1. Once every two months.

2. Twice a month; semimonthly.

n. pl.
 e-mail newsletter for financial advisors wanting real-life examples and solutions for the marketing issues they face every day.

More than 3,000 financial advisors receive it. Marketing Sherpa, in giving it an award, said, "We're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 compelling content and easy-to-skim design. We hope more marketers serving field sales reps and resellers follow Ariad's example."

Ariad, 1000-119 Spadina Ave AVE Avenue
AVE Average
AVE Alta Velocidad Espanola (train between Madrid and Seville)
AVE Alta Velocidad Española (Spanish: High Speed Train)
AVE Audio Video Entertainment
AVE Advertising Value Equivalent
., Toronto, ON M5V 2L1, 800-992-9498, www.ariad.ca
COPYRIGHT 2006 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:The Newsletter on Newsletters
Article Type:Brief article
Geographic Code:1CANA
Date:Jul 25, 2006
Words:148
Previous Article:Writing tighter for online prospects, using Prof. Lanham's Lard Factor.
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